The key purpose of this role is to execute brand led consumer experiences which lead to long term brand advocacy and simultaneously influence volume and market share growth and increased competitiveness of ABInBev Beer and Ciders.
Key Roles and Responsibilities:
- Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution
- Develop guidelines to deliver incremental profitable volume
- Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
- Management of SAB beer account procedures (consignment stock deals & temporary SAB beer trading accounts)
- Execute regional events with the objective of driving incremental volume & market share growth, while simultaneously reinforcing brand narrative and enhancing SAB corporate reputation
- 3 year tertiary qualification (Sales/Marketing qualification preferred)
- Valid Code 8 drivers license
- Computer literate
- Experience and good knowledge of the market
- Persuasiveness and strong selling skills
- Excellent verbal ability
- Well-developed communication skills
- Sound interpersonal skills, creativity and ability to mix with other people
- Ability to manage self and territory
- Strong achievement orientation
- Endurance and ability to tolerate extraordinary and flexible working hours
- Willingness to work during weekends to deliver on events
- High levels of honesty and integrity
SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.