Advertising Specialist: Social Media

We're looking for a passionate and creative Marketeer to manage the Social Media function within our Marketing Team! Reporting to the Marketing Manager: Digital, the Advertising Specialist: Social Media will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content.

We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do?

• Engagement
• Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform.
• Responsible for maintaining strong relationships with on-line social communities.
• Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time.
• Ensure the social media plan is accurately captured in the various promo grids.
• Ensure social media content executes on the CFH, Commercial, CLVM, Customer Marketing and Corporate objectives captured in the promo grids.
• Ensure social media content is in line with Ackermans' content plan.
• Customer Insight
• Brief Marketing Technology Manager on advanced analytics needed to gain a deeper understanding of the Ack social media customer AND our general target market.
• Use engagement posts to gain additional insight into the customer according to business objectives.
• Document the Institutional knowledge that has been generated through existing interactions.
• Best in class
• Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
• Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.

What experience & qualifications do you need?

• A minimum of 4 years' experience in social media / online editorial
• Experience in working on Google Analytics
• Experience within the retail environment is advantageous
• National Diploma / Degree in Marketing Management or related field

Ackermans is South Africas beloved household brand for more than 100 years and a leading value retailer whose success is built on a purpose of Bringing Value to Life for our Customers, Employees and their Communities.

Our employees are the heartbeat of our business. Our culture is like no other, and the growth opportunities, endless. At Ackermans, we've got a comprehensive offering of benefits for both you and your family. If you're keen on joining our business and meet the minimum requirements of this role, click apply!