Amazon.co.za is coming to South Africa in 2024! It is an exciting time to be part of a team that will continue to innovate to bring value, convenience, and delight to our customers around the world, and now to South Africa.
As a Marketing Manager, you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize customer campaigns.
Key job responsibilities
- Possess a deep understanding of all traffic-driving mechanisms and actively engaging in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth in key customer segments.
- Collaborate with internal teams and brands to drive test and learn campaign mechanics.
- Conduct in-depth analyses on site initiatives.
- Develop the categorys style guidelines, merchandising calendar, promotions.
- Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimize performance.
- Present to senior management externally and internally.
Cape Town, ZAF
Basic Qualifications
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- 5+ years of professional non-internship marketing experience
- Bachelors degree
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Company - Amazon Commercial Services (South Africa) (Pty) Ltd
Job ID: A2515092