The key purpose of this role Information and project management backbone to Zone Insights Managers; provide high quality insights, consistent outputs in a timely and efficient way.
Key outputs and responsibilities:
- Answer business questions through data analytics leveraging sales information, media, consumer sentiment, brand health, category guidance and retail audit data.
- Manage research projects, end to end (from brief to presentation and recommendations), including pack testing, creative testing, innovation, brand health etc.
- Create reports to support key brand and business decisions.
- Recommend study design aligned to business needs and questions, research protocols, and work with agency to develop necessary research materials such as questionnaires and discussion guides .
- Demonstrate best practice in all areas of research planning and implementation including:
- Ensure an accurate and detailed brief is agreed prior to engaging research agencies .
- Effectively leverages existing knowledge and judgement to address business issues prior to conducting new research.
- Ensure actionable recommendations for operational use of research results within the business.
- Timely completion of research studies within agreed budget.
- Lead product sourcing and transport logistics for product research studies.
- Budget management to ensure monthly spend is in line with approved LEs.
- Routine agency management and training co-ordination for Insights Team and/or external agencies.
- Proactive, ambitious self-starter with a passion for continuous improvement .
- At least 2 years research experience ideally with experience within Africa / other CPG companies .
- Excellent numerical, analytical and planning ability.
- Concise storyteller.
- Commercially astute, with experience across all core research and analytical techniques.
- Strong project management skills and demonstrated end-to-end diligence, excellence and leadership.
- Demonstrated agility, implement change effectively and ability to provoke with empathy.
- Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner .
- Ability to communicate with all levels within the organization.
Direct reports (solid line): 0
Dotted line reports:
- Reports to Insights Director
- Dotted line to Insights Manager: BUSE
- Band : VIII
The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.