B2B Marketing Manager

We are the Nestl Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestl. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the worlds most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12, 000 employees worldwide. To learn more visit www.nespresso.com.

Job Title: Nespresso B2B Marketing Manager

Location: Bryanston

Company: Nestl Nespresso

Qualifications: Diploma or Degree in Marketing Management or equivalent

Experience: 5 years relevant experience in Marketing Management with experience in managing B2B/Out of home portfolio and experience with digital lead generation and CRM/customer lifecycle management.

Closing date: 22 August 2023

Position Summary

Responsible for defining the strategic goals to achieve the annual B2B business objectives. As well as for performance, brand health and brand visibility across all touchpoints. You will acquire new customers through (digital) marketing initiatives and support the sales team in creating relevant & exceptional brand experiences for the business market while building the reputation of the Nespresso Professional brand.

A day in the life of a Nespresso B2B Marketing Manager

• The portfolio strategy based on consumer and market insights with a positive impact on leads and revenue.
• The brand communication strategy to increase awareness of the Nespresso Professional brand, together with the brand communication team.
• Pro-actively explore new lead generation strategies and tactics.
• The E-com strategy, driven by performance marketing and lead generation in close collaboration with our E-Commerce team.
• Implement global product launches & themes to market needs
• Event strategy to drive lead generation and identify, develop, and roll out
• Locally relevant content to arouse the interest of potential customers in the hospitality & office segment.
• The visibility of Nespresso Professional at all touch points and locations.
• Customer lifecycle activities & roadmap in collaboration with the Customer Experience team.

What Will Make You Successful

• Completed Diploma or Degree in Marketing Management or equivalent.
• 5 years experience in Marketing Management with experience in managing B2B/ Out of home portfolio.
• Experience with digital lead generation and CRM/customer lifecycle management
• Experience in marketing research /PR end to end marketing exposure.
• Visually strong, eye for detail.

Nestl is the largest food and beverage company. We are 308, 000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.