Behind every brand, every product and every accomplishment are our more than 20, 000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose
Responsible for the implementation of the approved marketing plan for Beiersdorf Southern Africa. Deploy the marketing mix as directed by the Regional Team. Lead a team that drives the brands profitable growth as well as a clearly defined brand image. Develop and coach Marketing team, and lead cross functional teams, both local and regional to deliver on business objectives.
Your Tasks
Leadership
- Communicate and collaborate with key stakeholders to ensure their full understanding of in-market performance and ensure the excellence of implementation in the market.
- As the head of the respective sub brand(s), take an active and leading role within the cross-functional team, ensuring effective operational running of the respective sub brand(s) & maximizing its growth.
- As part of the Senior Leadership Team within the Marketing function, take an active role in developing and shaping the marketing team and team structure, as well as improving the overall engagement of the marketing team.
- Develop annual Marketing & Communication Plan (incl. cascading down into annual S&CM/sales plan) and with the Executive Team.
- Identify market challenges, opportunities, right segment focus and product portfolio.
- Recommend sound pricing strategy and on an on-going basis track its execution & recommend pricing adjustments with the Price and promo team.
- Execute integrated, industry leading 360 communication campaigns in line with key campaign objectives, delivering consistent & cut-through brand message across all channels.
- Take an active part of the digital transformation within the organization specifically with respect to precision marketing and e-commerce.
- Input into allocation of budget across brands and campaigns to maximize overall budget, and ensure budget is spent as planned at ABP and each forecast.
- Manage finance partner for budget clarity. Request additional budget as required at each forecast.
- Develop accurate forecasts together with the S&CM and Demand teams; responsible for annual forecast of the respective subbrand(s). Lead discussions around brand forecasts in monthly Exec S&OP meetings. Ensure forecast shape matches strategy and key events are accounted for e.g. PI.
- Support Brand Team with NPD forecasting accuracy, by monitoring key inputs across departments and checking assumptions are accurate.
- Ensure 100% accurate delivery against marketing budget targets (total MB as well as key MB KPIs).
- Ensure necessary resources are planned and in place for smooth execution of projects.
- Define success metrics, analyze campaign results and report to region for adjustments.
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
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