Posted on: 23 April 2023
ID 857792

Specialist: CRM

  • Manage the BMW Group Financial Services (FS) customer lifecycle and nurturing processes
  • Implementation of international BMW Group CRM standards to ensure strategic alignment
  • Develop and enhance the Customer Strategy
  • Development of new CRM concepts and programs (incl. loyalty program) as well as definition of relevant target groups
  • Planning of budgets and resources for the specific CRM measures
  • Liaise and support the National Sales Company (NSC) to ensure alignment on all CRM based activities
  • Manage the FS CRM tool within the Dealer Network to increase retention/loyalty performance
  • Liaise with Retail Finance and FS Regional Managers on an ongoing basis to mutually drive loyalty KPIs
  • Provide training & development on retention/loyalty topics
  • Development of content to align with FS and NSC marketing plans including the setting of lead targets, joint/synchronized campaigns, shared services for campaigns
  • Manage the internal customer working group and drive implementation of initiatives
  • Execution of customer care measures according to retention/loyalty strategy, annual activity plan and customer feedback
  • Liaise with support functions such as Operations, Compliance and Legal to ensure alignment
  • Drive automation / efficiencies / optimization across all CRM and retention processes
  • Provide monthly reporting to various departments on retention /loyalty performance
  • Bachelors degree in marketing, business or related field
  • 3-5 years experience in a similar role within the Financial Services or Motor Industry.
  • Proven experience in developing and implementing customer initiatives
  • Experience in using data and analytics to develop actionable insights and positive results
  • Strong communication and presentation skills
  • Strong analytical and problem-solving skills
Primary Location

ZA-Midrand

Job

Finance

Organization

BMW Financial Services (South Africa) (Pty) Ltd.

Job Type

General

Job Level

Specialist

Schedule

Full-time

Job Posting

21-Apr-2023
Occupation:
Auto repair jobs


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