Brand Consultants (Fixed Term Contract)

At RCL FOODS we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, to Grow What Matters!

RCL FOODS is on the hunt for an experienced Brand Consultants (12-month Fixed Term Contract) to drive growth of RCL Speciality Pet portfolio at an outlet level. Drive increased SKUs per outlet in your territory, drive compliance in National/Regional account listings and support our Route to Market partners. Drive effective National/Regional promotional executions within your territory to drive volume growth. To ensure availability of RCL FOODS range at a unit level. Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. Use your product preparation knowledge to do informal training to deliver consistent/improved product quality.

The role will report to the New Business Development Executive and will be based in 1 x KZN; 1 x Port Elizabeth E. Cape; 1 x Western Cape Central; 2 x Gauteng (Outer region)

Minimum requirements
Matric
Valid Code EB drivers license.
Preferred 1 to 2 years direct selling experience (relevant food service experience).
Computer literacy MS Office.
Own Car

Duties and Responsibilities
Strategy Formulation
Apply outlet profiling to implement the appropriate selling strategies for new SKUs to achieve conversions in your area.
Devise action plans to deliver on volume targets, improve the Front of House (FOH) availability and perfect Store criteria for your territory by leveraging the Operator management/staff, Distributors

Customer Relationship Management
Manage Territory Outlet Relationships
Relationships with all stake holders to be managed. Outlet owner, management and staff.
Grow business by delivering the strike rate requirement that allows the addition of SKUs at an Outlet level which will intern deliver on National Account, Channel and Regional Plans.

Marketing Management
New Product Development
You will be required to ensure new product listings are presented in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/ value add; of the outlets in your territory.

Marketing and Promotion
This role will be highly involved in the activation of promotional activities at an outlet level within your Territory. The key is to ensure you deliver against the briefs and are timeous with your placement and training.
You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory.

Market and Customer Insight Maintenance
Provide the business with any information on competitors that is affecting your performance in the territory and with New Business Development Executive. Make sure you are adapting plans to combat our competitors appropriately and seeking support if the required response is out of your scope.

Pricing Guidelines Management
Track/Audit RCL Speciality Pet brand portfolio and competitor prices across all customers/outlets

Supply Chain Distribution Management
Provide management of the distribution link between RCL supply chain/ Distributor and the Customers outlet ensuring full availability to the consumer.
Conduct regular reviews of distribution and product delivery efficiency by the different Distribution partners and discuss issues with the relevant partner representatives.

Financial Management
You will be required to discuss concepts such as margin etc. in your selling process. In additional, assist with movement of near dated stock management and assist in guiding best practice.
Deliver territory revenue targets.