Brand Manager Tears and STAC

• Lead the comprehension of patient journey insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
• Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
• Use market insights, as derived from external expert interactions and business intelligence to formulate and validate market value drivers.
• Ensure all functional deliverables are consistent with branding and deliver messages aligned to Brand Story and are delivered in a timely and effective manner.
• Design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
• Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Forecast, monitor brand KPIs, manage budget and brand A&P track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
• Business Case Development for pipeline brands within Eyecare as necessary.
• As Brand Team Leader:
• Through a combination of data and real-world insights, lead strategic discussions with the cross-functional Brand Team to identify opportunities for the brand.
• Lead the Brand Team around a brand vision and objectives that are shared by all members.
• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• Continuously encourage Brand Team members collaboration and foster team spirit.
• Take accountability and responsibility for Brand Team activities and processes.
• Bachelors degree or equivalent.
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical/Eyecare industry on multiple brands and within multiple team constellations.
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate and coordinate cross-functional teams.
• Experience in business case formulation and product launches.
• Solid working knowledge of healthcare and FMCG environment and evolving landscape.
• Strong communication skills (written and verbal).
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge and proven track record of operational execution.
• Solid knowledge on finance principles and processes and English language proficiency verbally and in writing.
• Preferred:
• Experience in FMCG (Fast Moving Consumer Goods)
• Experience in Digital Marketing
• Sales track record of success within Pharmaceutical / Healthcare / Eyecare industry

AbbVie is an equal opportunity employer including disability/vets. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a persons relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.