Brand Manager: Jungle Core

Job Description

THE JOB AT A GLANCE:

As a Brand Manager for Jungle Category comprising of the brand Jungle. You will report into a Marketing Manager. You execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.

Responsibilities

WHAT YOU WILL DO:

Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)

Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication

Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources

Lead creative agency through the Communication Strategy process for yourbrand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint

Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

What You Will Be Measured On

Brand(s) growth

Marketing ROI

Brand health

Market share (%)

Net Sales volume and value growth

Brand profit / Gross margin

Weighted / numeric distribution

Team development and feedback

Innovation Performance

Environment created

Promotion performance

Innovation performance

Strategic

Qualifications

ESSENTIAL SKILLS & QUALIFICATIONS:

2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

BBusSc/BCom preferable

Proven record of successful brand development and Idea to Market strategies

Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

About Us

Tiger Brands is proudly Africas largest listed manufacturers of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacture, market and distribute everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow.

Being a food company means were an intimate part of everybody's daily lives and thats why we get loud and proud about exploring further, roaring louder and growing together.

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.