Job Description :
- Supports and drives distribution, ROS & value share of new & existing brands (for e.g., through training, dinners, innovative launch events, consultation on persuasion programmes and menus, etc)
- Focused on building category knowledge and positioning our brands as the ultimate brand of choice within the category.
- Drives drinks trends & always delivers impeccable standards.
- Assists CM team with pouring contracts for cocktails and spirit brands by owning drinks menus and staff loyalty programs, etc.
- Leads & owns the design and implementation of the global DBA Programme across PEM, and the training of bar staff in Mozambique, Zambia and Ethiopia.
- Creates & leads bespoke solutions to Reserve customers with CM.
- Leads and manages events with TLA Outlets and 3rd Party Collaborations
- Develops breakthrough trade & industry relationships.
- Builds brand equity through engagement, inspiration & epitomising the Reserve brands and Luxury ethos.
- Continually acting as the Influencer to build Brand Advocacy seen as the thought leader who can skilfully influence consumers, celebrities, and other stakeholders
- The go-to person for future trends & used as our internal agency to lead thinking around drinks / drinking issues.
- Knows the competition thoroughly with insights for Diageo.
- Leadership thinking on Serves and POS
- Training on Brand & Category /Luxury trend across entire Diageo tea
Regular
Primary Location:
Waterfall
Additional Locations :
Job Posting Start Date
2023-09-27
