Brand Ambassador

Job Description

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio

sales forces as well as the TLA/Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

There is a need to improve the distribution and especially the rate of sale of our Reserve Luxury Portfolio, and the Ambassador is pivotal in not only ensuring our TLA/Pacemaker accounts are serviced to a level, where there are perfect serves/rituals, and recommendations.

visibility, in-outlet rotation activities, account promotions, events and competitions drive a constant turnover of

our brands, but that they are all to the Reserve Luxury Portfolio standard.

KEY DELIVERABLES

Increased distribution and rate of sale in identified TLA/Pacemaker accounts

Increased distribution and rate of sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions).
Conduct comprehensive training, tastings, samplings, masterclasses, and dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers.
Create structured monthly meetings with quarterly reporting to key sales and marketing stakeholders.
Execution of Reserve Luxury Portfolio On-Premises and Retail activity (for example and not an exhaustive list to include):

Mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programmes developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World Class execution).

Prospect and build strong relationships with gurus/influencers in key markets, while maintaining and nurturing current relationships.
Together with the relevant teams, turn the Reserve Luxury Portfolio PR strategies and execution best practices into appropriate in-market actions.
Continually re-evaluate current Reserve Luxury Portfolio accounts and help acquire new accounts based on market trends.
Inspire consumers, customers and trade to advocate Reserve brands.
Be the central reference point for the bartending community, creating a bartender network and championing the Reserve brand and world-class fraternities.
In conjunction with the brand manager identify, develop and manage local marketing activities including locally based brand opportunities.
Deliver special events in a way which provides positive surprises for our consumers and customers. Organise and co-ordinate launch activity and promotions in line with the brand.
Act as the face of the brand and Diageo be proud of what you do.

Experience Required

Post-secondary education in business/related area.
Excellent knowledge of the drinks and non-drinks luxury goods sector (previous bartending experience is recommended although not mandatory).
Proven passion to live life in the luxury sector and bring our brands to life.
Passion to live in the on-trade environment and spend time in the field in daily calls and evening informal visits.
Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff.
Outstanding and proven presentation and communication skills.
Must possess solid knowledge of the spirits category and excellent mixology skills.
Proven training ability and persuasive selling skills.
Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights.
Passion for the high-end drinks business and wine for customers and consumers.
Good informal relationships with wine, culinary and lifestyle journalists are an asset.