REQ: 136043
Role: Campaign Manager
TA Consultant: Lebohang Monate
Advert closing date: 27/09/2024
Job Family
Marketing, Communication and Reasearch
Career Stream
Marketing and Brand Management
Leadership Pipeline
Manage Self: Technical (MST)
Job Purpose
Design and execute digital campaign journeys according to the campaign backlog. Coordinating with Marketing Managers across owned platforms. Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. Working with Direct Marketing teams for content and collateral, post-campaign reviews and optimisation.
Job Responsibilities
- Plan and implement digital campaign activities.
- Ensure all campaigns are delivered on time and within budget.
- Drive strategic digital sales levers by observing, coaching, and testing for understanding.
- Drive activation and entrench digital sales to improve revenue generating accounts.
- Drive Life cycle Management activities to increase revenue.
- Manage Direct Expenses by making use of Cost-effective multi-media solutions to improve cost of sales.
- Regular analysis and reporting.
- Reporting on campaign return on investment and making recommendations.
- Conduct related workshops and training interventions to improve client experience.
- Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.
- Oversee tasks, resources, and internal and external stakeholders to ensure relevant, timeous implementation of initiatives as per the signed off marketing plan.
- Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles.
- Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives.
- Change management of the new marketing tool and the associated processes
- Quality assurance of journey orchestration
- Portfolio benefits tracking and ROMI measures.
- Diploma in Marketing and Communication or Commerce
- Diploma
- Advanced Diplomas/National 1st Degrees
- Direct Marketing; CX Mapping
- Marketing Association of South Africa (MASA)
- 3-6 years' Managing integrated marketing campaigns, Brand management and PR.
- Leading others.
- Communication Strategies
- Data analysis
- Governance, Risk and Controls
- Industry trends
- Nedbank policies and procedures
- Principles of financial management
- Relevant software and systems knowledge
- Database Management
- Business Acumen
- Research methodology
- Building Influential Partnerships
- Driving Successful Customer Engagements
- Valuing Differences
- Global Perspective
- Planning and Organizing
- Establishing Customer Value
