Campaign Manager - Adspace24

Adspace24, a division of Media24 in Cape Town has a vacancy for a Campaign Manager. The purpose of this position is to manage the online advertising campaign trafficking across the divisions portal and various external client sites

Key Responsibilities/outputs

• Manage advertising campaign trafficking through the companys central ad-serving technology platform
• Set up and maintain the advertisers and agencies in the ad-serving technology platform
• Set up and implement advertising campaigns in accordance with contractual obligations
• Actively manage the operational advertising relationship between the company and advertising clients, communicating and updating advertisers regularly.
• Ensure advertising set-ups and click-through URLs are correct at all times during the campaign period
• Manage and optimise campaign performance through continuous monitoring of campaign

delivery

• Achieve the minimum required turnaround time for campaign implementation and trafficking
• Provide feedback and meet the required reporting requirements as requested by advertising

clients, either manual or by automated reporting

• Excellent client-facing communication skills
• Ability to communicate complex problems in a simple manner to stakeholders
• Source campaign images, artwork or final material from advertisers
• Adhere to newsletter and mailer processes and procedures
• Provide technical support to internal and external clients and sites
• Ensure all documentation, reports etc are correctly saved in electronic filing system
• Analyse site advertising statistics and optimise site tagging
• In-depth understanding of the digital advertising ecosystem
• Solid understanding of the publisher ad serving environment
• Strong knowledge of programmatic buying and selling, particularly as it relates to private marketplace deals
• Excellent understanding of programmatic buying and selling technologies (DSPs, SSPs, and similar platforms)
• Proficient in Google Ad Manager 360 (Formerly DFP) or similar technology
• Good understanding of how online marketing campaigns are planned, executed and measured (eg: objectives, targeting, KPIs, user journey tracking, audience segmentation)
• Analytical mindset, able to identify trends in data and surface insights
• Understanding of Ad operations processes and best practices
• Proficient in Excel
• Good presentation skills

Qualifications And Experience

• Grade 12
• Min 3 years online advertising/trafficking campaign administration experience in an online advertising environment
• Proficiency in relevant software packages and applications
• Google Certificates

Skills And Competencies

• Ability to create and maintain good relationships with client accounts
• Excellent communication skills, verbal and written
• Able to work under pressure and meet deadlines
• Ability to multitask
• Confident with the ability to self-manage activities, yet able to work very closely with a team Attention to detail
• Initiative
• Technical experience with ad serving (troubleshooting code, creative tags)
• Experience working directly in Google Ad Manager
• Knowledge of 3rd party verification tools such as DoubleVerify / MOAT / IAS
• Knowledge of Data Studio or similar data visualisation tools

In exchange for the successful candidate's services, the company offers a competitive salary, membership of the medical and retirement funds for persons qualifying.

Please note that if you have not received any feedback on your application within two weeks, you should regard your application as being unsuccessful.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.