Campaign Specialist

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

This role is responsible for co creating, ideating, and executing customer communications, engagement & correspondence strategy (Operational communications, Business as usual communications, Legal correspondences, Sales, Retention, Cross sell & Upsell campaigns).

DESCRIPTION:

Responsible for strategy, building and execution of campaign management (Concept -> Design -> Build -> Testing -> Execution). Executions of SMS, Email and Push Notification (In-App) customer life cycle communication. Creation and/or participation in customer communication content creation. Participates in the campaign planning via pre-campaign data extractions. Manages the data integrity of the campaign extraction toolset, including quality checks, capability testing and data signoff. Responsible for building strong relationships with stakeholders and channel personnel.

Analysis

Assess and analyse client key performance indicators to optimise and improve profitability

Identifies, develops and executes engagement and retention initiatives to drive maximum customer utilisation of product

Executes Customer Life Cycle Management strategies end to end.

Project Management

Manage initiatives, campaigns, and stakeholders, internal and external, to ensure timeous landing of campaigns and projects.

Personal Effectiveness

• Accountable for service delivery through own efforts.
• Individually accountable for managing own time, tasks and output quality.
• Collaborates effectively with others to achieve personal results.
• Accepts and lives the company values.
• Makes increased contributions by broadening individual skills.

Proficiencies

• Knowledge of Communication CRMs (Everlytic or similar)
• Excel
• Content creation and campaign design experience
• Campaign Management (Concept Design Build Testing Execution Reporting & Measuring)
• Accountable for service delivery through own efforts.
• Collaborates effectively with others to achieve personal results.
• Accepts and lives the company values.
• Makes increased contributions by broadening individual skills.

Minimum Qualifications/Experience (required For The Job)

• Matric
• Marketing / relevant business degree
• Minimum of 3- 5 years relevant experience in a Financial Services company in Campaign/Correspondence/Engagement & content writing.
• HTML coding experience

Additional Qualifications/Experience (preferred, Not a Requirement)

• Experience in working in the Agile methodology.
• Agile certification/training preferred.

Competencies Required

• Collaboration (Relating)
• Customer First
• Content writing
• Execution
• Innovation (Perspective)
• Project management

Skills

Campaign Design, Campaign Development, Campaign Planning, Communication, Content Creation, Taking Initiative

Education

Matriculation Certificate (Matric)

Closing Date

24 June 2024

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19.

All prospective employees are required to disclose their vaccination status as part of the recruitment process.

Please refer to the Old Mutuals Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so.

The Old Mutual Story!