Areas that play to your strengths
All the responsibilities we'll trust you with:
THE RETAIL CUSTOMER CONSULTANT
Establish and maintain a partnership with Red Bull Sales Leaders and Retail Partners in the development of strategic plans for category management within the National Sales Group or customer team. Utilize deep knowledge of customer and Category Management to facilitate the customer business planning process and lead that dialogue with the National Accounts team and Retailer. Strategically develop customer Category Management business plans that integrate with the customers overall business goals. Turn insights into action for the sales team by identifying key opportunities for Red Bull, and educating the sales team on how to capitalize on these opportunities.
THE IN-STORE SALES DRIVER
Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities. Present Red Bulls category credentials to key development retailers in a credible manner. Provide leading edge Category Management solutions: SKU optimization, optimum product mix; Development of effective pricing/merchandising strategies; Proper shelf position; Shopper insights and recommendation.
THE CATEGORY EXPERT
Through analysis and the study of multiple data sources, develop an unassailable level of energy category insight. Utilize and understand Nielsen or IRI syndicated scanning data, Shopper loyalty Data, market demographics, global & local shopper insights to generate the information for category reviews. Conduct Shopper Research studies based on relevant needs of sales team and sales drivers. Create, develop and deliver regular category reviews, plans and strategies with retail partners. i. Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume ii. Deliver new item introductions and performance analysis iii. Provide new product/package mix analysis iv. Merchandising effectiveness, including display promotion effectiveness Plan & manage of local events to drive relevant Category message to customers through credible insights partners and other agencies
KEY RESULTS AND DELIVERABLES
Implement Category Initiatives and track performance to provide feedback to customer Achieve notable gains for the category and Red Bull in Shelving and Merchandising Track results and opportunities on a quarterly basis with customers and Red Bull sales team
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 3-5 years experience in Off-Premise Sales, Category Development or Key Account sales in the FMCG industry
- This highly analytical, organized, and self-motivated individual must have the ability to draw insights from multiple complex data sources
- Excellent analytical skills are needed not only to evaluate, but to provide useful, actionable tools that are clear, meaningful, and delivered in a timely manner
- Experience working with syndicated data (Nielsen & IRI) and shopper metrics
- Customer facing experience; travels up to 30% of the time working with retailers
- Familiar with Planogram software, such as JDA is an asset
- Highly proficient in Microsoft Office, especially Excel and PowerPoint
- Strong project management and planning competencies
- Strong communication and stakeholder management skills are required to express analytics and deliver presentations to various levels in the organization
