Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4, 000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Company : Campari South Africa
Job Title : Channel & Customer Marketing Manager SA
Job Location : Cape Town
Reports to : Managing Director
Organizational Layer : Local
Role Context
Campari Group, one of the top international players in the Premium Spirits Category, is substantially invested in Africa, as we see great opportunities for our brand portfolio. The South Africa chapter of the business, is the 20th IMC in-market company, a fully owned operation to further develop our already solid market presence, founded on the Premium Vodka Market Leader, SKYY and on the expanded portfolio of Bisquit & Dubouch, Aperol, Bulldog Gin, Espolon tequila as well as Cinzano Vermouth and Sparling Wines, Lallier Champaign, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Campari, Appleton Rum, Bickens Gin.
General Role Description
The Customer Marketing Manager South Africa, reporting to the Country Managing Director is responsible for providing Off-Trade and On-Trade Channel & Customer Marketing leadership, developing and executing a CCM integrated approach to deliver business results across the full brand portfolio. He/she works closely with the brand marketing team; regional commercial leadership and the national key accounts team, in a multicultural environment.
Key Responsibilities And Activities
- Defines the Channel Segmentation model with the Commercial team and assists the Commercial team in the implementation.
- Drives the Perfect Store roll-out for implementation in the SA market to establish a common framework and way of working and look of success
- Defines Brand and Category building initiatives at store level, to drive Shopper consideration and conversion
- Creates and develops the brand specific programs (consumer experiences, promotions, etc.) to support the brand building in the outlets across both on and off premise channels.
- Analyzes channel data and researches in close collaboration with the Commercial and Marketing team to identify growth opportunities at channel and category level.
- Consults and supports the local Commercial team on the local POS development & implementation.
- Responsible for the allocation and management of the CCM A&P budget dedicated to the brand.
- Implement and deliver local annual Customer Channel Marketing plans in line with strategic priorities for the key brand/market combinations, with the ultimate goal of enhancing visibility, consumer/shopper and bartender engagement at the point of sale.
- Works closely with Area Sales Manager and sales teams to plan and execute BTL activities in the different channels and ensures promotional execution;
- Responsible for coordinating with POS suppliers for implementation and execution of different activities contained in the marketing plans; follow through to ensure proper execution of POS materials, gifts, brand kits and visibility items;
- Performs field visits together with commercial team in a systematic and recurring way to get first hand insights on the different outlets and locations, incl. issues and opportunities.
- Manage and track BTL activities performance and ROI; analyses consumer trends, in store visibility activities, sales performances in order to propose new strategies and activities and provide inputs into the yearly strategic & budget exercise
- Work closely with Brand Marekting team to ensure brand guidelines are followed in the execution process
- Able to translate observations into insights while developing and executing all promotional activity
- Management of POS in the warehousing process to ensure low or no wastage and drive ease and efficiency of use
- Work closely with Key Account Manager to produce and execute all annual planned activity including E-Commerce support
- Conduct comprehensive measurement and effectiveness (M&E) on sizeable campaigns to determine improvement areas going forward and to ascertain whether to continue with the initiative or not.
- Liaise with the Global Customer Marketing teams to obtain best in class programs that could be adopted for the South African market.
Internal: Commercial Team, Marketing team, Global Commercial Capability Team, Business Analyst, CSM Specialist, Finance team.
External: Consulting & Creative agencies, TBBC
Experience And Education Required
- Degree in Business Administration, Marketing, Communication or equivalent
- 5+ years of successful experience in Trade Marketing positions, defining and managing the implementation of off-premise & on- premise strategy, with strong track record of successful growth in sales performance and brand building
- Relevant experience in FMCG, with experience in Spirits/Beverage being a strong plus
- Solid knowledge of off-premise and on-premise business and experience of leading channel strategy and planning
- Experience in defining and implementing Brand plans and activations focused on the on-premise channel
- Strong understanding of outlet segmentation & perfect store principles, and data analytics projects related to the both channels
- Ability to understand different brand positioning / strategies / goals and translate them into effective brand programs in the various channels
- Ability to gather relevant shopper insights and understand shopper journey barriers and triggers
- Account management and negotiation skills
- Strong interpersonal, communication and influencing skills
- Entrepreneurial mindset and autonomy within a collaborative environment
- Ability to work in a fast paced, dynamic team environment and complex organizations
- Trade Marketing or customer and channel marketing management experience
- Consumer understanding and trade research techniques
- Commercial acumen
- Budget management
- Team Leadership/people management/management through influence
- Passionate about Spirits industry
- Strategic mindset, yet actionable pragmatic approach
- Ability to work autonomously and to effectively manage priorities
- Trade and shopper results oriented
- Strong presentation skills
- Good project management skills
- Strong team-player
- Flexible, but firm when necessary
- Strong interpersonal, communication and influencing skills
- International mindset and familiar with cross-cultural issues
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individuals race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency
