Being the Chief Marketing Officer plays a pivotal role within the organisation, contributing to the broader value chain encompassing real estate, insurance, and related services. The successful candidate will be instrumental in refining and building the marketing vision, brand, and services, driving the ambition to become the premier leader in South Africa. The Chief Marketing Officer will develop a comprehensive plan to effectively promote products and services, enhance customer engagement, and expand market share. This role also presents the opportunity to shape the structure of the marketing department for optimal efficiency.
As the Chief Marketing Officer, you will spearhead the marketing strategies, approves campaigns, and ensure alignment with company goals. Coordinating within the marketing team is crucial for seamless execution. You will oversee the entire team, ensuring brand consistency, and supervise all marketing initiatives for cohesive messaging and strategic alignment with overall business objectives. Responsibilities encompass maintaining brand integrity, driving awareness, and enhancing market reputation.
Essential Criteria For The Chief Marketing Officer Position Encompass
- A qualification in the Marketing or related fields are required, minimum Honours degree
- 7 10 years experience in a Marketing capacity
- Proven experience as a CMO or Marketing Director, preferably in the financial services, property, or mortgage sector
- A proven track record of building a brand from the ground up, having been involved in the detail and execution
- Experience in managing the full marketing life cycle, including performance marketing, communications, PR, eventing, design, and digital & online marketing
- Be truly passionate about the marketing field
- Set goals and objectives for the marketing department
- Plan and execute marketing strategies for the group and its subsidiaries
- Manage the annual and quarterly marketing budget for the department
- Lead the marketing team in conducting regular research and analysis to increase customer outreach and market share
- Proficient in utilising a range of marketing tools including market research, data analytics, website development, product branding, visual communication software, written communication, and public relations.
- Align marketing plans with internal stakeholders and promote collaboration
- Collect and analyse data to make informed decisions and evaluate past marketing plans
- Stay updated on best practices and technology in the industry to stay competitive
- Design and implement marketing campaigns to generate leads
- Cultivate relationships with strategic partners to enhance operations
- Develop public relations and choose effective communication channels
- Identify trends and insights for digital marketing campaigns and optimise spending accordingly
- Build and develop the marketing team
- Develop marketing strategies that align with company goals and capitalise on market opportunities
- Conduct market research, analyse consumer trends, and identify target audiences
- Collaborate with cross-functional teams to implement integrated marketing campaigns and enhance customer experience
- Strong strategic thinking skills
- Exceptional leadership
- Foster collaboration
- Drive growth and innovation
- Adaptability to work in an evolving environment
- Entrepreneurial mind set
- Creative thinking
- Strong business acumen
Best suited for individuals based in the Pretoria region or willing to commute to the office.
This is an in-office position.
