- Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
- Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
- Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
- Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand teams collective thinking.
- Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers.
- Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
- Education: Bachelors degree required.
- Related Work Experience: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
- Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brands annual marketing efforts in a way that delivers business growth and consumer value.
- Exceptional written and verbal communication skills
- Articulate complex ideas in a clear, compelling manner.
- Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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