Posted on: 07 December 2023
ID 894705

Content Manager (fixed term contract)

We're on the hunt for a Content Manager to support our Digital Marketing team as a maternity cover for 4-months. We're looking for a creative and driven leader, who can support and inspire a digital marketing team. The successful incumbent will be creating and driving campaigns in-line with brand direction, seeing content plan through from the point of inception to completion.

We're a fully in-office team. The position is based, full-time at our Support Centre in Kuils River, Cape Town.

So, what will you do?
  • Provide input into the creative plan.
  • Ensure that there is a synchronised 360 content strategy across all digital channels.
  • Ensure the execution of the content strategy.
  • Manage delivery, updates & presentation of CI seasonal plan for digital channels.
  • Ensure digital channel managers requirements for content are defined and included in the content plan.
  • Develop and manage effective communication of design deliverables for graphic designers, agency and studio from brief to approval.
  • Management of the process from brief to final approval of creatives.
  • Improve the efficiency and effectiveness of the content process from end-to-end.
  • Optimisation of content through reporting results
  • People Management of a team of 4; 3 Graphic Designers and 1 Traffic Coordinator
  • Compile, analyse, interpret and communicate reports:
  • Management report
  • Post Campaign analysis
  • Brand review
  • Competitor report
Experience:

Required:
  • 3-4 years experience in a similar role
  • At least 2 years experience as a Copywriter with a strong SEO focus
  • Experience in working with content management systems (i.e. Magento, Wordpress, Shopify)
  • Experience with web | mobile & social engagement strategies and best practices
  • Extensive experience in new media editorial experience or similar
  • Proven track record of leading content marketing campaigns
Preferred:
  • Experience in managing a team
Qualification:

Required:


National Diploma in Marketing Management or similar

Preferred:

Bachelor degree in Marketing Management, Communications, Journalism, English or related

Job Related Knowledge & Skills Required

Knowledge & skills required:

Solid knowledge of web design

Solid knowledge of social media and creative principals (80/20 rule)

Expertise with using SEO best practices to write creative copy that includes effective keyword placement

Familiar with Magento, PhotoShop, InDesign, Salesforce, Brandwatch will be an advantage
Occupation:
Retail, store jobs


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