We're a fully in-office team. The position is based, full-time at our Support Centre in Kuils River, Cape Town.
So, what will you do?
- Provide input into the creative plan.
- Ensure that there is a synchronised 360 content strategy across all digital channels.
- Ensure the execution of the content strategy.
- Manage delivery, updates & presentation of CI seasonal plan for digital channels.
- Ensure digital channel managers requirements for content are defined and included in the content plan.
- Develop and manage effective communication of design deliverables for graphic designers, agency and studio from brief to approval.
- Management of the process from brief to final approval of creatives.
- Improve the efficiency and effectiveness of the content process from end-to-end.
- Optimisation of content through reporting results
- People Management of a team of 4; 3 Graphic Designers and 1 Traffic Coordinator
- Compile, analyse, interpret and communicate reports:
- Management report
- Post Campaign analysis
- Brand review
- Competitor report
Required:
- 3-4 years experience in a similar role
- At least 2 years experience as a Copywriter with a strong SEO focus
- Experience in working with content management systems (i.e. Magento, Wordpress, Shopify)
- Experience with web | mobile & social engagement strategies and best practices
- Extensive experience in new media editorial experience or similar
- Proven track record of leading content marketing campaigns
- Experience in managing a team
Required:
National Diploma in Marketing Management or similar
Preferred:
Bachelor degree in Marketing Management, Communications, Journalism, English or related
Job Related Knowledge & Skills Required
Knowledge & skills required:
Solid knowledge of web design
Solid knowledge of social media and creative principals (80/20 rule)
Expertise with using SEO best practices to write creative copy that includes effective keyword placement
Familiar with Magento, PhotoShop, InDesign, Salesforce, Brandwatch will be an advantage