At TaxValet, we're not just crunching numbers we're transforming emotions. We turn the stress of USA sales tax into peace of mind, and we're looking for a storyteller extraordinaire to join our mission.
We're not just a tax company. We're an emotions company. We believe that the work we do is a reflection of our higher purpose in life. And if the work isn't fulfilling and enjoyable, what's the point? At our company, our Core Purpose is to "transform negative emotions into something positive for our clients, partners, and each other". It just so happens that we do that by eliminating the hassle and stress of sales tax. We are looking for candidates who are enthusiastic and want to work towards our Core Purpose, too.
As a fractional sales tax department, TaxValet handles everything for clients, from nexus analysis to permit registrations, filings, audit support, and more. Unlike traditional sales tax software that overpromises and underdelivers, we provide a comprehensive, custom-tailored solution that grows with our clients' businesses. And unlike traditional professional service firms, we offer an all-inclusive solution for a simple, predictable monthly rate with no billable hours.
We're a fast-growing, fully remote, financially stable, and profitable business with an AWESOME team of 60-ish teammates. We're building a world-class fractional sales tax department, and new team members will be part of the reason why.
As a certified B-Corporation, TaxValet is committed to using business as a force for good. This means we consider the impact of our decisions on our team, clients, community, and environment. We're also a "give 1%" organization, dedicating 1% of profit, employee time, and service time to nonprofits.
We are a core-value-driven business. That means we hire, promote, and reward based on alignment with our core values:
- Feel It: We value connecting with the real emotions and experiences of others. We also value respectfully sharing our own real emotions and experiences with others.
- Shape It: We proactively contribute our ideas and talents by speaking up, challenging the status quo, and taking calculated risks to shape our future.
- Own It: We take full responsibility for our actions, decisions, and outcomes. We use both successes and failures as opportunities for growth, openly sharing lessons learned.
- Crush It: We relentlessly pursue exponential impact in our business and life.
- Question It: Be curious. Ask questions. Seek clarity in the pursuit of continuous improvement and excellence. Create a culture of fearless inquiry.
About The Role
Job Title: Content Marketing Strategist and Creator
Location: 100% Remote work with core working hours of 5 PM - 10 PM SAST. Strong preference for Cape Town residents.
Ready to be the creative genius behind our content revolution? As our Content Marketing Strategist and Creator, you'll be the architect of our narrative, crafting compelling stories that make our clients say take action. In this role you'll be the creative force behind our efforts to educate and engage best-fit audiences. You will craft compelling narratives and content that shine a light on why TaxValet is in a category of its own, and ultimately achieve the "wow, I get it now!" experience from our prospects.
The purpose of the Content Marketing Strategist and Creator at TaxValet is to lead and manage the entire content production pipeline from conception to execution and beyond. This includes developing and refining content strategies, brainstorming innovative ideas, planning detailed content schedules, executing high-quality content, and measuring its effectiveness. You will be responsible for producing lead-generating content across a range of mediums, including blog posts, lead magnets, social media, videos, and more, ensuring alignment with TaxValet's brand voice and business objectives. As TaxValet's first content hire, you will have a unique opportunity to shape the content direction and make a significant impact on the company's growth.
In this role, you'll need to balance high-level strategic thinking with the ability to create compelling, insightful content that drives engagement and generates leads. Success will be measured by your ability to consistently deliver content that attracts, engages, and converts our target audience, ultimately contributing to our growth objectives. You will be responsible for creating audience-centric content that resonates with businesses facing sales tax challenges, establishing TaxValet as the go-to thought leader in the industry.
Your Primary Responsibilities
- Content Strategy Development and Execution: Create and implement comprehensive content strategies focusing on lead generation, demand generation, and brand awareness. Employ a data-driven approach to continuously refine strategies based on performance metrics and industry trends.
- Multi-Format Content Creation and Management: Produce high-quality content across various formats (written, visual, audio), including blog posts, lead magnets, social media content, videos, and website copy. Ensure brand consistency across all mediums.
- Thought Leadership and Industry Authority: Develop content that positions TaxValet as a thought leader in the sales tax industry, including original research, trend analyses, and expert commentary on industry developments.
- SEO and Integrated Marketing: Optimize all content for SEO, working closely with the internal SEO specialist. Contribute to and support the execution of integrated digital marketing plans to ensure cohesive strategy and implementation.
- Content Distribution and Repurposing: Develop and implement effective content distribution strategies across various channels. Strategically repurpose content to maximize impact and efficiency.
- Performance Measurement and Optimization: Utilize analytics tools to monitor and report on content performance, focusing on key metrics such as SEO performance, organic traffic, and funnel conversion rates. Continuously refine content strategies based on data insights.
- Cross-Functional Collaboration: Work closely with internal subject-matter experts, sales team, and other departments to create targeted, accurate content that supports overall business objectives and addresses customer pain points.
You're not just a content creator you're a curious explorer of ideas, a master of turning jargon into jaw-dropping narratives, and a data enthusiast who loves to see your words make an impact. The ideal candidate will bring strong marketing expertise with a knack for storytelling, a data-driven mindset, and the ability to collaborate effectively across teams. We value curiosity as a core trait and we're looking for someone who's always asking "why?" and "what if?" Your curiosity should drive you to learn and grow professionally and personally.
Professional
- Proven experience (5+ years) in content marketing, with a strong track record in both strategic planning and content creation. You can be both a "thinker" and a "doer."
- Exceptional writing and editing skills, with the ability to translate complex topics into engaging, accessible content for a business audience.
- Experience in creating content for B2B audiences, particularly in professional services or complex industries.
- Proficiency in content analytics and SEO best practices.
- Strong project management skills and experience in managing content calendars.
- Expertise in creating content for various stages of the buyers' journey.
- Excellent communication and collaboration skills, with the ability to work effectively with subject matter experts and cross-functional teams.
- Expertise in managing and executing campaigns with HubSpot
- You're excited by the prospect to build the content marketing function from scratch.
- You're resourceful and take a proactive approach to learning and problem solving.
- You have drive and initiative, with experience to back it up. You aren't waiting for a lot of direction.
- Collaborative spirit and ability to work effectively with various teams and leadership.
- Self-motivated with strong project management and organizational skills.
- Sense of humor and ability to maintain an approachable and relatable tone in all communications.
Specific Measures of Success
No surprises here! After a year on the job, you'll be measured by these specific outcomes:
- Website Traffic: After one year, website traffic has increased by at least 30% due to non-advertising methods.
- Lead Generation: After one year, the number of leads generated that are attributable to content has doubled.
- Consultation Requests: The number of qualified consultations requested year-over-year that is attributable to content has increased by at least 50%.
- Content ROI: Demonstrate a positive ROI on content marketing efforts, with a target of 3:1 return on content marketing investment within 18 months.
- Completion of online education and training. You will complete 3 hours per quarter of continuing education to deepen your skills.
Ready for a workplace that values your genius? We believe working side-by-side with an awesome team is the greatest benefit there is, but there are other reasons why we love working at TaxValet including:
- Base salary and potential annual bonus competitive with market rates (dependent on experience).
- 43 days off per year. This includes 22 holidays per year, plus 21 days of PTO per year. Yes, seriously.
- 3 additional days off per year to volunteer with a non-profit organization of your choice.
- A stipend for health insurance.
- 100% Remote work with core working hours of 5PM - 10 PM SAST.
- The ability to participate in the company profit sharing program the year after your hire date (pending passing a financial literacy quiz.)
- In a recent survey, 100% of employees scored working at TaxValet a 9 or 10 out of 10.
- Learn relevant and in-demand skills you'll have for the rest of your career.
- Opportunity to have a real impact and grow your career with a growing company.
- Opportunity to join company retreats.
- A fast-growing and entrepreneurial environment.
- TaxValet was named #6 on Quartz's Best Companies for Remote Workers list in 2023. Come join us and find out why!
We'd love to be in touch. Please apply online with a resume and cover letter. Each application will be reviewed with intention and care. So, the more effort you put in up-front, the higher likelihood we'll reach out. If there's a mutual interest, we'll reach out to you to collect additional information. Thanks, and we're really looking forward to meeting you.
Commitment to Diversity, Equity, and Inclusion
We're actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all, including people of color, people from working-class backgrounds, women, and members of the LGBTQ+ community. We welcome and encourage applications from people with these identities or members of other historically marginalized groups.
Research shows that women and people of color tend not to apply to jobs unless they believe they are 100% qualified and apply to fewer senior-level positions. With that in mind, we encourage you to apply if you're not sure whether you meet our qualifications. We'd love to have the opportunity to consider you.
