Content Partnerships Manager - Lifestyle & Education

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

he Content Partnerships Manager - Lifestyle & Education, would be working within the TikTok Sub-Saharan Africa Team and focused on growing the Lifestyle & Education content ecosystem for the region within TikTok through working with partners; content creators, publishers other stakeholders within the Lifestyle & Education ecosystem.

As the Content Partnerships Manager, you will develop innovative approaches and tactics, for different gaming stakeholders in Sub-Saharan Africa (existing and new), to foster an enticing ecosystem of diverse video content on TikTok.

In this role, the ideal candidate will be someone who enjoys working with creators and someone who enjoys managing identified key initiatives or programs that are globally/locally relevant. You will be someone that has a passion for Lifestyle & Education, great content, an extensive understanding of both traditional and digital media, as well as TikTok's unique value proposition, and a proven background of working with relevant partners to find success and generate data-driven experiences.

- Manage a medium-sized portfolio of PGC/PUGC accounts for the Lifestyle & Education content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.
- Identify, recruit, and onboard high potential creators public figures, and partners through engaging one-on-one communication via email and social media channels, as well as at live events, and manage day-to-day relationships with a portfolio of Lifestyle & Education creators and partners.
- Facilitate creating, planning, and executing Lifestyle & Education creators, public figures, developers, publishers and partner-facing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creators-related activities and partnerships.
- Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your day-to-day tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.
- Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.
- Perform deep-dive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.
- Collaborate with regional cross-functional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
- Closely monitor the Lifestyle & Education landscape, supporting day-to-day partner management, developing narratives as well as tentpole strategic and cross-functional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.
- Project management and administration of day-to-day partnership activities and drive organic performance growth across Lifestyle & Education creators, public figures, developers, publishers and partner accounts.

Qualifications

This role is based in Johannesburg, South Africa.
- Bachelor's Degree or above, with a minimum of 3+ years of work experience in Lifestyle & Education-focused agency or ecosystem.
- Knowledge of the content partner Lifestyle & Education landscape and video content platforms across Africa.
- Understanding of local content partner ecosystem industry.
- Deep understanding of the mobile ecosystem and, in particular, the gaming space.
- Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).
- Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.
- Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fast-paced environment.
- Strong communication and time management skills, creative and energetic.
- Experience with cross-functional communication and stakeholder management as this role also requires close cross-functional collaboration with colleagues and various TikTok teams around the world.
- Data analytics and reporting experience preferred.
- Experience with business development and content development business.
- Account management skills and time flexibility.
- Ability to execute strategies and plans according to management planning.

Additional Bonus Skills:
- Existing relationships with a strong network of Lifestyle & Education Content Creators, Publishers, Developers and Media Partners.
- Experience in talent management/events/ in Sub-Saharan Africa and/or Globally.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.