Puffy is looking for a Conversion Rate Optimization Manager to join our growing team in Dubai. Reporting to the Marketing Director, your main goal is to improve the Puffy website's sales conversion rates through end-to-end management of the conversion optimization process. This role will be pivotal in how we understand our customer conversion journey, build our test-and-learn roadmap and use web analytics to optimize digital marketing campaigns.
Why joining us could be the next best step in your career?
- Unmatched compensation: Get a minimum 30% salary rise + a 10% monthly bonus.
- 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
- Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
- Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
- Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
- Rapid business expansion: Puffys headcount increased by 35% in 2022.
- Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
- Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Marina.
- Health & Lifestyle: We promote a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
- Top-tier equipment and tech stack: The best equipment and technology, whatever helps you get your work done.
- Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
- Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
- Establish and maintain a clear backlog, and define the optimization roadmap that will increase conversion, customer engagement, and other KPIs.
- Identify optimization opportunities, analyze and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- Create high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
- Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high-quality documentation
- Train team members on Conversion Optimization
- 3+ years' experience working specifically in CRO and Analytics of an e-commerce or Direct to consumer company.
- Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
- Deep understanding of conversion/persuasion best practices
- Good understanding of UX/UI design principles
- Copywriting skills, particularly the ability to write compelling value propositions
- Internalized knowledge of online marketing concepts & the role that usability and user experience play in achieving online business goals
- Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce
- Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
- Excellent attention to detail and strong organizational skills
- Exceptional oral and written communication skills
- Proactive and self-motivated to seek answers, generate ideas, and develop new skills
Click Apply to start your application today! We've optimized our recruitment process into 3 simple steps. If you pass the test, you will be scheduled for Stage 2 within one business day.
