Conversion Specialist

Our client is a trailblazer in the E-commerce Logistics SaaS domain, offering innovative solutions to streamline online retail operations. They are on the lookout for a talented Conversion Rate Optimization (CRO) Specialist who will be the driving force behind optimizing conversion rates throughout the customer journeyfrom marketing engagement to free sign-ups, and ultimately converting users into loyal, paying customers.

This is a full-time remote role with working hours 9-5 PST.

Key Responsibilities

• Data-Driven Analysis: Harness the power of analytics to assess and elevate the performance of marketing campaigns, identifying opportunities to enhance conversion rates.
• User Journey Optimization: Construct and refine the user flow for free sign-ups, leveraging insights to boost the transition into paying customers.
• A/B Testing Mastery: Design and execute A/B tests across the website and various user touchpoints to optimize conversions, informed by data and user behavior.
• User Experience Focus: Utilize tools such as FullStory or HotJar to gain a deep understanding of the customer's online interactions and experiences, driving continuous improvement.
• Landing Page Optimization: Audit, analyze, and make recommendations to increase conversion rates.
• Client Interaction: Engage directly with customers through interviews and feedback sessions to gather qualitative data, adding a layer of depth to quantitative analytics.
• Cross-Functional Collaboration: Work closely with the Product Marketing, Design, and UX teams to align conversion optimization strategies with broader company goals and user needs.
• Reporting and Communication: Clearly articulate findings, insights, and recommendations to stakeholders, ensuring a cohesive understanding of CRO initiatives and outcomes.

Qualifications

• Relevant Portfolio: Proven track record with a relevant case study/portfolio.
• Proven Experience: A solid background in product marketing, management, design, or UX. Direct experience in CRO is highly advantageous.
• Analytical Aptitude: Strong analytical skills, with a proven track record in utilizing data to inform decisions and drive conversion improvements.
• Expertise in CRO Tools: Proficiency in CRO tools such as FullStory, HotJar, or similar platforms is a must.
• Customer-Centric Approach: Experience in customer interviews and a strong ability to draw actionable insights from user feedback.
• Excellent Communicator: Must be client-facing with exceptional communication skills, capable of building rapport and engaging effectively with customers and internal teams alike.
• Adaptable and Proactive: Agile and proactive in testing new strategies, with the resilience to iterate based on results and feedback.

Additional Details:

• This role demands a balance between creative thinking and analytical prowess.
• Must be comfortable operating in a fast-paced, evolving environment typical of SaaS startups.

Candidates who are not only data-savvy but also possess a keen understanding of the customer's emotional journey are encouraged to apply. If you are passionate about turning insights into action and can effectively drive conversion rates upward, this role is for you. Join us to impact the dynamic world of E-commerce logistics and help shape the future of online retail operations.