The Copywriter role within the global Content Marketing & Strategy team develops, creates, and optimizes Munich Res global corporate and business content and messaging across all formats and channels. You are creating content for internal and external target groups along the core and market strategies to increase profitable growth and to build trust for our targeted stakeholders. You will report directly to the Global Head of Communications.
Your Job:
- Create content to make sure that strategic messages are reaching the relevant target groups through appropriate and high impact formats and channels.
- Create digital and analogue content for well conceptualized client journeys and a value-adding customer experience. This includes editorial formats like videos, infographics, blogs, pitch presentations and data visualization.
- Write clear and compelling copy, conduct research and interviews, edit and proofread copy.
- Support the content creation for global communication campaigns in collaboration with other Global Com colleagues.
- Build and maintain highly collaborative partnerships with Global Com peers to ensure efficient delivery of impactful content across all formats and media.
- Monitor, analyse and improve content for maximum impact and results, reporting on important metrics. Use SEO principles to maximise copys reach.
- Bachelors degree required, and MBA or masters degree in Marketing, Communications, Journalism, Linguistics or another related area.
- 4+ years relevant experience in copywriting and content creation.
- Exceptional editorial and copywriting skills in English for all digital and analogue formats.
- German language skills advantageous.
- Knowledge of SEO principles, content improvement tools as well as content management systems.
- Highly creative, embracing of change, collaborative, and excellent people skills for quickly communicating ideas.
- Reliable, positive, self-motivated, and growth mindset with high emotional intelligence.
- Life and Health Benefits.
- Retirement Benefits.
- Hybrid working environment.
- Bonus Scheme.
- Employee Assistance Program.
- Wellness Programs.
- Global Mobility.
You are going to experience that we care & dare: We are empathetic. We know when to lead and know when to let others lead. We attract, grow and coach future leaders.
We aim to communicate in a clear & authentic way. We solicit feedback, ask and listen, learn and unlearn.
You will grow with your clients: Whatever our role, we support business, in a thoughtful way, to create value for our clients. We embrace new ways of working applying digitalization to provide solutions.
We lead the We: We have a passion for winning and growing as a team. We inspire people to deliver a joint performance. We create an inclusive environment where different thoughts, generations, cultures and experiences are valued and encouraged.
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This is a permanent position and is based in Johannesburg, South Africa.
The closing date for this opening is 24 July 2023.
Please apply to the advert or through our careers page. We do not accept CV's by email. We do respond by email to all applications received through our advert. If you have not heard from us, please check your spam email folder.
About Munich Re:
Founded in 1880, Munich Re Group is on the world's leading providers of primary insurance, reinsurance and insurance related risk solution. As pioneers in risk assessment, we promote the digital transformation of the global insurance landscape, expanding products and services as new forms of risk emerge. From space rocket launches to cyber-attacks, from high net worth individual life cover to pandemic, we take care of risk, so our clients can take care of their business.