What Were Looking For:
Were looking for a passionate and motivated copywriter to join our growing creative team. This position requires three to five years of experience writing marketing copy, including for SEO-driven webpages, data-driven advertising, scripts, strategic email campaigns, and more. This position sits within the Copy team, which is part of our internal creative agency.
The creative marketing team is a full-service in-house agency supporting all marketing efforts across the edX portfolio of programs and products. Acting as strategic partners with our marketing stakeholders, we seek out collaborative solutions to elevate our creative and drive our business.
Portfolio Requirements:
Writing samples are required for this position. Include a link to samples with your application and cover letter.
Responsibilities Include, But Are Not Limited To:
Write copy across media, including display and print advertising, direct mail/direct response, scripts, email marketing, print collateral, websites, etc.
- Create original, persuasive copy that promotes and differentiates 2U's portfolio of products and associated brands.
- Manage new program launches and the creation of brand style guides across product and brand collateral.
- Understand and work from creative briefs submitted by stakeholders; meet the goals of the project as established in the brief while offering creative solutions.
- Establish and maintain the voice, tone, and brand identity for multiple 2U partner programs and associated brands. This includes managing and maintaining all copy assets for multiple programs and brand points, acting as direct point-of-contact for all these touch points.
- Manage multiple project deadlines and adapt to changing priorities.
- Proofread and edit marketing materials for clarity, style consistency, spelling, and grammar.
- Translate complex concepts into clear, concise and reader-friendly copy.
- Manage and maintain all copy assets for multiple programs and act as direct point-of-contact for those programs.
- Present work to stakeholders and offer clear, strategic rationales that support creative.
- Approach projects collaboratively, working with stakeholders across marketing, while upholding the creative teams mission and values.
- Work closely and independently with other members of the creative team, including writers, designers, videographers, animators, and team leadership
- Represent the creative team in meetings with stakeholders across marketing.
- Support junior copywriters and new team members.
- Communicate concerns, challenges, ideas, and solutions with manager and/or team leadership.
- Bachelors degree required
- 3-5 years of copywriting experience required
- Must have knowledge of AP and Chicago style and experience using client style guides
- Solid interpersonal communication skills and the ability to work on cross-functional teams
- Ability to prioritize and handle multiple assignments simultaneously
- Openness to feedback and ability to take direction
- Ability to drive projects without a lot of oversight
- Interest in best practices and emerging developments in digital marketing
- Meticulous attention to detail
- Ability to think critically and analytically
- Ability to adapt to change in a fast-paced environment
- Ability to show initiative and problem-solve proactively
- Experience in higher education preferred
- Experience in an agency setting preferred
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If youre excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps weve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4, 000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more: visit 2U.com.
About EdX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the worlds top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at https://2u.com/careers/
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans status, or any other classifications protected by applicable federal, state or local laws. 2Us equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.
