The role's value would be in copywriting, critically thinking about each piece through a marketing lens, and finding a balance between messaging, KPIs, and maintaining brand voice.
Manage and own OneCart communities across all platforms.
Duties And Responsible
- Interpret creative briefs to develop copy concepts for execution with assigned brands
- Align copy with creative and strategic campaigns.
- Research and understand target audiences through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
- Write original copy and edit content for a range of marketing and communications materials
- Collaborate with the account managers from concept development to delivery of the final product
- Present copy concepts and final deliverables to the internal team
- Edit and proofread copy to ensure high standards.
- Establish and ensure brand consistency across all communications.
- Revise copy based on internal and client feedback
- Use SEO insights to refresh, rewrite or create content.
- Write creative and conversion-based copy for social media, video, email, banners, website and SEO
- Use SEO principles to maximise content reach
- Keep abreast of industry trends to ensure best practices
- Respond to all social media queries and concerns
- Manage resolution of all social posts and messages with the customer service agents
- Implement and execute social media strategies in accordance with the SLA's
- Comprehensive social channel strategy and content planning in conjunction with the Head of Growth
- Create content plans with fresh, innovative ideas that achieve campaign objectives.
- Create world-class content that's informative and appealing and on brand.
- Oversee and grow social communities and user-generated content elements.
- Campaign monitoring, analysis and reporting
- The setting, measuring, optimisation and reporting of all campaign KPIs
- Work within budget and report any overspending
- Maintain a positive attitude
- Take ownership of driving your career development (skills and knowledge)
- Plan and priorities, demonstrating abilities to manage competing demands to achieve agreed deliverables
- Communicate effectively, maintain relationships
- Follow any lawful and reasonable instruction from your line manager
- Act as part of the Marketing team by assisting other members of the team to achieve common goals
- Consistently live and be an example of the Company's values
- Timely reporting of all instances of suspected or proven fraud via the appropriate reporting channel
- A recognised copywriting or related qualification
- SEO and social media experience
- 1-3 years of copywriting experience
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, GMB
- Google Suite and other Social Media best practices
- Proofreading experience and familiarity with standard style guides
- Must have experience working as a Social Media Manager
- Must have community manager experience
- A keen eye for detail and appreciation of great design
- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
- Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
- Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
- Maintain up-to-date knowledge of communications- and client-related industry trends
- Stay current on the appropriate style guidelines and brand voice for consistent messaging
- Conflict management ability
- To understand customer acquisition and retention
- Up-to-date with Social Media trends and platform changes
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Excellent writing, communication, and presentation skills
- Great command of the English language (verbally and written)
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Strong multitasking skills
- Withstand a fast-paced environment.
- Able to work well under pressure and meet tight deadlines.
- Be collaborative and helpful, and able to work well both in a team and independently.
- Be consistent and efficient and demonstrate exceptional attention to detail.
