CRM Executive
Job Description
Work closely on the development and execution of our CRM programmes, to create data-led communications across our clients' lifecycle that positively impact on conversion, retention, and client growth.
So, who are we?
Hello, were IG Group. No, not Instagram though we're a pretty big deal ourselves.
Were a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? Weve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400, 000 people use our ground-breaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across
multiple brands, with people all over the world. Join us for an exciting future and lets innovate together!
Your role in the Team
The CRM team's vision is to craft CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.
To support this, we are looking to appoint a CRM Executive to support the development and execution of our CRM programmes. Our aim is to create data-led communications across our clients' lifecycle that positively impact on conversion, retention, and client growth.
The role will also work closely with the CRM Manager, Analytics and Technology to effectively utilise the variety of communication channels and technology available at IG, such as Salesforce Marketing Cloud, and Moveable Ink, to build and manage best in class CRM programmes.:
What Youll Do
- Plan, build and deliver regular communication campaigns, new automated customer journeys and real-time sends.
- Report on CRM campaign performance, and make and apply recommendations for improvements to contribute to campaign optimisation through A/B testing.
- Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
- Understand the regulatory landscape and work with compliance to ensure our communications meet all requirements.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Work with the CRM Manager and Analytics to take a data-driven approach to continuously maintain and improve customer journeys through regular performance review and AB testing.
- Support our sales and marketing colleagues in executing plans to achieve business and commercial targets
Youre curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. Youre also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
We dont fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, lets raise the bar together.
What Youll Need For This Role
- Experience in building emails, push notifications and customer journeys
- An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
- A working understanding of Salesforce Marketing Cloud or other marketing automation technology
- Experience in HTML/AMPScript coding language for building emails a prerequisite. Knowledge of Java for building landing pages a bonus
- An understanding of GDPR and Data Privacy regulation
- A passion for learning, and a creative eye for detail
- Experience of the retail financial environment would be an advantage
- Strong stakeholder, project management and collaboration skills
When you join IG Group, we want you to have more than a job we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, well support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the worlds best trading experience. Wed love to have you along for the ride.
The perks
It really is more than a job. Well recognize your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off the list goes on.
Where youll work
We follow a hybrid working model; we reckon its the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection.
Plus, youll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favorite thing is about working at IG, and youll hear an echo of our culture! Thats because you can come to work as your authentic self. The things that make you, you like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity can bring a fresh perspective or new skill to our business.
Thats why we welcome people from various walks of life; and anyone who wants to help us realize our vision and strategy.
So, if youre keen to connect with our values, and lead the charge on innovation, you know what to do.
Apply now
Number of openings
0
