Reporting to the CRM Manager you will work closely with the team in helping to implement and enhance the overall CRM strategy for LiveScore Bet; covering the Netherlands region. The main responsibilities of the role will include assisting with campaign planning, creation and optimisation of all sports, casino and free-to-play campaigns for a sportsbook.
Building a loyal customer base and keeping retention rates optimised should be at the heart of everything we do. You will be tasked with transforming our CRM campaigns by applying personalisation, segmentation and dynamic content. You will be naturally analytical, ensuring a high level of targeting, testing and commercial reporting across all campaigns.
LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved. We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.
We use our platform for positive social change and work to build a company our employees are proud to work for. We have a long-term commitment to diversity and inclusion. Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.
We know a job description can often deter an applicant who does not believe they match 100% of our requirements. If you are interested in this position and have relevant experience, then we would still love to hear from you.
Key Responsibilities
- Help to plan, create and optimise all CRM campaigns in conjunction with the regional and international sporting calendar and product launches.
- Work with the Promotions team to create and execute engaging multi-channel campaigns that drive daily actives, retention and MoM commercial uplift.
- Help with weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways.
- Produce high quality and timely campaigns that are customer centric and innovative.
- Work closely with the rest of the CRM team to continually develop and optimise our campaigns and journeys, applying a 'test and learn' methodology.
- Keep in close sync with the Trading team to target high-profile events with attractive price boosts in an effort to claim share of market during peak activity periods.
- Work in conjunction with the Insights team to deep dive into behaviour versus value, which will help to define our targeting and segmentation.
- Execute a weekly and monthly CRM testing strategy to ensure all campaigns are fluid, make sense and are supported by the wider business functions.
- To grow a dynamic and personalised Sports and Casino that is not only competitive, but seen as a market leader for being trustworthy, fair and always relevant.
- CRM experience, ideally in a sports betting and/or gaming environment
- Fluent in Dutch
- Experience using a CRM platform with understanding of lifecycle development & optimisation
- Strong knowledge of sports (local and international) and casino products
- Extremely organised with a passion to drive optimisation through quantitative and qualitative insight
- Experience using different marketing channels (i.e. email, SMS and push notifications)
- Enthusiastic and naturally inquisitive
- Excellent with time management and ability to multitask
- Proficient using Microsoft Office (particularly Excel) with HTML/CSS knowledge (ability to edit existing code)
- Confident in communicating and presenting with core stakeholders across the business
- Company Performance bonus
- Medical Aid
- Flexi hours (with the exception of core hours)
- Unlimited coffee in our brand new office made with love by our barista
- 21 days annual leave
