Key Responsibilities
- Own the CRM planning and implementation process, liaising with Tech, Creative,
business and vice versa
- Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
- Maintain all the CRM systems and databases required to deliver a coherent strategy
- Collaborate with our Content Strategist and Designers to deliver required assets
- Measure, analyse and report on results to drive actionable insights
- You will own the funnel from start to finish
- Build, test, schedule and send broadcast and automated email campaigns.
- Brief engineering teams on work needed to maintain and develop CRM infrastructure
- +8 Years experience in a B2B & B2C CRM / MarComms role.
- Degree in Marketing, Digital technologies or similar relevant field preferred
- Experience with Salesforce Marketing Cloud & Pardot a must
- UX background is a plus
- Analytical skills; ability to interpret data and insight to drive improvement.
- Creative thinker, with meticulous attention to detail
- Thorough understanding of advanced data segmentation and marketing automation
- A self-starting attitudeready to seize opportunities to make an impact without
- Strong understanding of the digital ecosystem, including mobile devices, experiences,
- Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life
- Ability to analyze and interpret metrics and translate them into strategic decisions