We are a team of leaders. True owners, humble learners and friends. We're here to overcome big challenges, build tech solutions for people to enjoy, while doing the best work of our careers, together, as Bash.
This journey requires grit, ambition and teamwork to thrive. We are transforming SA retail for the better; using a stable, secure base as our catalyst for change. We are building on a scale that will test our limits but when we break through, the impact on us and our customers will be profound.
We are seeking a highly organized and detail-oriented CRM Manager to join our team. As part of our growing team, you will be responsible for strategising, building, managing, and optimising various campaigns across multiple channels, such as email, sms, native push, and more.
WHAT YOU'LL DO
- Develop and implement acquisition and retention strategies to drive various metrics as determined by you, the team and the business.
- Collaborate with the brand experience team to align CRM initiatives and to integrate CRM strategies into overall marketing initiatives.
- Delivery of CRM marketing strategy with a focus on improving customer associated metrics and driving the correct behaviour.
- Develop and execute on a CRM marketing strategy, emphasising the creation and implementation of an email/ push notification marketing calendar and campaigns.
- Plan and execute targeted CRM campaigns to generate leads, increase engagement, and drive conversions.
- Devise and implement marketing strategies to grow the customer base.
- Analyse customer data to segment and target specific audiences for personalised marketing campaigns..
- Monitor, analyse and report on the performance of CRM campaigns using relevant metrics.
- Implement increasing levels of 1 on 1 personalisation, not only across the various communication channels but across the base customer touch points such as the Web and native apps.
- Provide insights and recommendations for continuous improvement.
- Work with the Data and relevant engineering teams in order to ensure data integrity as well as importing or tracking new data sets and events to empower campaign improvements.
This job is for you is you have:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience of at least 3 years in CRM management or a related role.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent communication and interpersonal skills.
- Proficiency in CRM software and analytics tools.
- Basic coding knowledge (SQL, CSS, HTML, Jinja or similar)
- Experience in any report building from raw data.
- Knowledge of advanced martech platform(s).
We are intentional about connecting and give you the tools & equipment to enable you to do work that matters. We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face. Our offices are a vibe. They are decked out to make collaboration easy and help our team create lasting connections with each other.
BASH BENEFITS: WHAT'S IN IT FOR YOU?
- A seriously smart team of people! We are selective about who joins our team to make sure we're made up of the best of the best
- Agency: Structures remain flat, accountability wide
- Top $$: The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity.
- Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that
- Hackdays: These happen monthly as we push the envelope and give our teams freedom to find the space to do things they have only had time to wonder about
- Quarterly parties: Connection and community is our jam
- Extensive opportunity to learn: Library, blinkist, interest groups and team rotations
- Exclusive shopping discount: Save when you shop across 29 of SAs biggest brands
