Campaign and Customer Management Consultant

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 17 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending.

We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.

We are looking for a passionate Campaign and Customer Management Consultant wholl deliver and execute on the marketing strategies set out for the OMiX GRiD (Goals, Rewards and Digital) teams.

This role establishes and drives relationships and agreements with external services providers, internal stakeholders and Marketing Leads within the GRiD team and business units. Responsible for implementation of marketing initiatives in support of Old Mutual Rewards and Smart Goals engagement and Old Mutual Business Unit engagement and sales. Consults, advises, and presents alternatives to the marketing managers on possible course of action, including identifying new business opportunities. Responsible for the conceptualisation and execution of marketing campaigns. Monitors marketing business environment and competitor activities and offerings. Develops understanding of Old Mutual business segments utilising research data and any other data sources available.

This role manages customer communication, engagement & correspondence strategy, deliveries designed to grow market share and achieve business objectives. The incumbent is responsible for co creating, ideating, and executing a customer communication, engagement & correspondence strategy in line with OMix GRiD (Goals, Rewards, Digital portfolios) objectives. In addition, generates design and copy for the campaign. Throughout the process, the Campaign and Customer Management Consultant will work closely with the marketing leads and product owners of Old Mutual Rewards, Smart Goals and Digital.

Key Results Areas:

• The role performs a consulting function, serving as a resource and concept generator to the marketing managers in order to implement the marketing strategy and plan developed by the seniors.
• Compiles copy, design, and data briefs.
• Consults, advises, and presents alternatives to the marketing managers on possible course of action, including identifying new business opportunities.
• Responsible for the design, development, and execution of Direct Marketing & Lead Campaigns.
• Monitors marketing business environment and competitor activities and offerings.
• Collaborate with the marketing team of Old Mutual Rewards and Smart Goals, as well as agile delivery teams in the conceptual development of original content for email, sms, push notifications and whatsapp.
• Drive innovative campaign ideas for correspondences across communication channels.
• Develop communications to support marketing direct initiatives.
• Monitors the effectiveness of communication and implement necessary changes.
• Drive campaigns linked to business imperatives (e.g. developing content and facilitating implementation into the business)
• Responsible for maintaining and ensuring correspondence content is relevant and updated continuously
• Designs campaigns for email/sms /WhatsApp /App communication channels
• Sound understanding of campaign tools such as Everlytic, IMI etc. to generate emails, sms and whatsapp for marketing campaigns.
• Basic HTML coding is required.
• Conducts data analysis to ensure target driven correspondences.
• Proactively provides management with information regarding customer and campaign trends.

Requirements:

• Tertiary qualification is marketing, or similar relevant field
• At least 5+ years in a similar role
• 5 or more years relevant experience in a Financial Services company in Campaign/Correspondence/Engagement & Content writing.
• Financial services experience preferred
• Experience in working in the Agile methodology (preferred)

Competencies:

• Insurance experience, business knowledge and understanding

Loyalty experience, business knowledge and understanding.

• Strategic marketing.
• Communications
• Copywriting.
• Strong time management and organization skills.
• Ability to work in a complex, pressured and changing environment.
• Able to work independently and use initiative to achieve set objectives.
• Ability to process, analyse and interpret relevant data/statistics.
• Analytical
• Creative
• Sharp eye for detail
• Out-of-the-box thinker
• Considerate and Empathetic

Personal Effectiveness:

• Accepts and lives the company values.
• Accountable for service delivery through own efforts.
• Contributes towards a high performance team functioning
• Researching industry-related topics (combining online sources, interviews and studies).
• Generating ideas for new content types and identify customers needs and gaps in our content and recommend new topics.
• Analyse content engagement and lead metrics and provide continuous improvement and iterations as needed.
• Collaborate with other disciplines and streams to create innovative content ideas appropriate to the OMiX GRiD team.
• Is individually accountable for managing own time, tasks and output quality
• Makes increased contributions by broadening individual skills. Management Effectiveness
• Implements best operating practice in Customer Engagement, Correspondence and Personalization as well as provide thought leadership.
• Analyse content engagement and lead metrics and provide continuous improvement and iterations as needed.
• Collaborate with other disciplines and streams to create innovative content ideas appropriate to the OMiX GRiD team.
• Is individually accountable for managing own time, tasks and output quality
• Makes increased contributions by broadening individual skills. Management Effectiveness
• Implements best operating practice in Customer Engagement, Correspondence and Personalization as well as provide thought leadership.

Skills

Education

Closing Date

14 June 2024

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19.

All prospective employees are required to disclose their vaccination status as part of the recruitment process.

Please refer to the Old Mutuals Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so.

The Old Mutual Story!