THE JOB AT A GLANCE:
You conduct research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator
Responsibilities
WHAT YOULL BRING TO THE TABLE:
Key Attributes and Competencies
- Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
- Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
- Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
- Review merchandising standards across channels in order to spot opportunities for improvement
- Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
- Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
- Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)
ESSENTIAL SKILLS & QUALIFICATIONS:
- 3 years customer / sales management experience within FMCG
- Relevant marketing or analytical subject degree qualification
Tiger Brands is proudly Africas largest listed manufacturers of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacture, market and distribute everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow.
Being a food company means were an intimate part of everybody's daily lives and thats why we get loud and proud about exploring further, roaring louder and growing together.
