CRM Lead DFX

Job Title

CRM Lead DFX

Job Description

Join us and play an important role in revolutionising the way we communicate with clients

Role Purpose The CRM team's vision is to operate a world class centre of excellence that delivers engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a CRM Lead to join a newly created CRM team to support DailyFX, a leading global financial and markets that delivers best in class content to audiences in English, Japanese and Chinese languages. The role will work closely with our content teams to ensure that we deploy best in class CRM, build journeys that drive lead generation, retention and conversion and keep a keen eye on CRM performance to drive continuous optimisation of our campaigns.

The role will report into the Head of CRM

What You Will Do

• Work with the marketing and CRM teams to create new, effective CRM journeys for DailyFX web and app users.
• Work with the CRM Executive to set up effective lead generation and conversion journeys for our DailyFX audiences across markets and in different languages.
• Track and monitor performance of the CRM journeys, utilising dashboards to optimise to conversion and customer experience.
• Ensure email and communications journeys are set up and continually optimised to deliver conversion.
• Deliver insightful weekly CRM reports weekly to the CRM and wider marketing teams.
• Collaborate with Content and production teams to ensure all formats of content is delivered via our CRM.
• Liaise with the Group Marketing CRM team to ensure best practises, and continuous optimisation in Salesforce Marketing Cloud
• Understand the regulatory landscape and ensure our communications are compliant and meet all requirements.
• Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles.
• Support the IG group, local marketing teams and content teams where required.

Who You Are

Youre upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude. You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values to champion the client, learn fast together and raise the bar.

You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.

If youre inspired by our way of working and can bring something new to our team of topnotch people, then youll find a home here.

Were looking for tenacious, curious, eager and open-minded people who are comfortable with falling fast to help us maintain our industry leadership; and have the following:

• Experience in developing customer journey recommendations for CRM activations, customer journey planning and mapping, particularly in lead generation and conversion
• An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push.
• A working understanding of Salesforce Marketing Cloud or other CRM technology
• A passion for learning, and for sharing skills and capabilities to enable upskilling across relevant teams.
• Experience of the retail financial environment would be an advantage
• An understanding of GDPR and Data Privacy regulation.
• Strong stakeholder management and collaboration skills

People who embody our three core values who want to champion the client, lead the way and love what we do.

We recruit based on excellence, and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behaviour that stifles innovation and collaboration

Who We Are

Weve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrows opportunities.

Today, were a global fintech company incorporating the IG, tastylive, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents and over 400 000 active clients worldwide. But we know our success is only possible because of our people, who we encourage and empower to be brave, determined and inventive.

Join us if youd like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.

What You'll Get

As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:

• Competitive salary
• Contribution to medical aid for you, your children and spouse
• Risk benefit insurance
• Flexible working hours and work-from-home opportunities
• Performance-related bonuses
• Contribution to gym membership
• Comprehensive global and local onboarding process to the company and to your role
• Unlimited access to LinkedIn Learning Platform
• Funding for training or studies relevant to your role
• Employee-led LGBTQ+, Womens, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture.
• Option to participate and create ESG initiatives based on IG Brighter Future Fund
• 2 additional days off a year for voluntary work
• 1 additional day off to celebrate your birthday.

Where you'll work

As part of our hybrid working environment, youll split your time between home and the office. In this way, youll be able to enjoy a better work-life balance and always bring your best self to your role.

At the office, youll have access to everything youd expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas. Plus, all our offices are located in iconic city centres, close to everything you might need for a rewarding working experience.

Youll be based in our Johannesburg, South Africa office and youll be working closely with our Group Marketing, Content and CRM teams. We work a hybrid model, spending 2 days a week in the office together, and 3 days remotely.

Join IG, and youll be joining the best in an always-moving industry. Were constantly improving and developing our systems as well as experimenting with new technology. We encourage you to fall fast, learn fast, and succeed together as a team.

How You'll Grow

Your personal and professional development are important to us.

As a company thats constantly redefining the boundaries of possibility, well challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence. We know thats a big ask, so well make sure that youre supported all the way, getting the backing you need and the recognition you deserve.

If you connect with our vision and can get behind it, youll be rewarded with countless opportunities to experience new things and enhance your abilities.

The CRM team has been reshaped for future success, and we have opportunities across Group Marketing to broaden your skills and gain experience. There'll be opportunities to move into these areas, and others across IG, as you develop.

The world of CRM is ever evolving, and you'll be supported with training opportunities, both on the job and through courses, to keep up to speed with the latest trends in the industry.

From the Team

We're on a journey to revolutionise CRM, and there has never been a more exciting time join this team, as we push boundaries, test new ideas and set the tone for data-led, immersive, engaging client communications. Revamped team, powered up ideas, and best in class delivery.

Number of openings

1