CRM Manager

Job description:

Key Responsibilities

• Own the CRM planning and implementation process, liaising with Tech, Creative,

Sales and all relevant internal channels to ensure CRM is fully aligned with the

business and vice versa

• Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation

• Maintain all the CRM systems and databases required to deliver a coherent strategy

• Collaborate with our Content Strategist and Designers to deliver required assets

• Measure, analyse and report on results to drive actionable insights

• You will own the funnel from start to finish

• Build, test, schedule and send broadcast and automated email campaigns.

• Brief engineering teams on work needed to maintain and develop CRM infrastructure

Minimum Requirements

• +8 Years experience in a B2B & B2C CRM / MarComms role.

• Degree in Marketing, Digital technologies or similar relevant field preferred

• Experience with Salesforce Marketing Cloud & Pardot a must

• UX background is a plus

Competencies & Skills

• Analytical skills; ability to interpret data and insight to drive improvement.

• Creative thinker, with meticulous attention to detail

• Thorough understanding of advanced data segmentation and marketing automation

• A self-starting attitudeready to seize opportunities to make an impact without

needing to be told

• Strong understanding of the digital ecosystem, including mobile devices, experiences,

and applications

• Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life

• Ability to analyze and interpret metrics and translate them into strategic decisions