Posted on: 02 May 2023
ID 858539

CRM Manager

Job description:

Key Responsibilities
  • Own the CRM planning and implementation process, liaising with Tech, Creative,
Sales and all relevant internal channels to ensure CRM is fully aligned with the

business and vice versa
  • Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
  • Maintain all the CRM systems and databases required to deliver a coherent strategy
  • Collaborate with our Content Strategist and Designers to deliver required assets
  • Measure, analyse and report on results to drive actionable insights
  • You will own the funnel from start to finish
  • Build, test, schedule and send broadcast and automated email campaigns.
  • Brief engineering teams on work needed to maintain and develop CRM infrastructure
Minimum Requirements
  • +8 Years experience in a B2B & B2C CRM / MarComms role.
  • Degree in Marketing, Digital technologies or similar relevant field preferred
  • Experience with Salesforce Marketing Cloud & Pardot a must
  • UX background is a plus
Competencies & Skills
  • Analytical skills; ability to interpret data and insight to drive improvement.
  • Creative thinker, with meticulous attention to detail
  • Thorough understanding of advanced data segmentation and marketing automation
  • A self-starting attitudeready to seize opportunities to make an impact without
needing to be told
  • Strong understanding of the digital ecosystem, including mobile devices, experiences,
and applications
  • Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life
  • Ability to analyze and interpret metrics and translate them into strategic decisions
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