Diploma (Communications / Marketing)
Minimum education (desirable):
Degree (Communications / Marketing)
Minimum applicable experience (years):
5 years
Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Experience with customer journey strategy development, reporting and implementation with a focus on emails.
- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
- Copywriting
- Content creation
- Campaign management
- Optimizing lead conversion
- Embracing Change
- Checking Things
- Documenting Facts
- Producing Output
- Meeting Timescales
- Managing Tasks
- Taking Action
- Interpreting Data
- Developing Expertise
- Challenging Ideas
- Generating Ideas
- Inviting Feedback
- Adopting Practical Approaches
- Upholding Standards
- Pursuing Goals
- Showing Composure
- Examining Information
- Team Working
- Following Procedures
- Thinking Positively
- Drive sales conversion and customer lifetime value (purchases, repurchases, upsells, subscriptions) by implementing and optimizing best-practice customer journey management.
- Manage email drip campaigns in Mailchimp and Marketing Cloud by developing and implementing various journeys as needed.
- Customize and configure CRM marketing systems to meet the organization's specific needs.
- Implement and manage CRM systems to streamline customer interactions and improve overall efficiency.
- Set Email Marketing benchmarks and targets.
- Cross functional team collaboration to ensure implementation and optimization of the customer journeys including briefing the copy, creative and technical teams.
- Schedule promotional and ad hoc tactics across platforms.
- Ensure data accuracy, integrity, and security within the CRM platform.
- Format emails according to required standards, ensure high quality of emails and follow the appropriate approval process.
- Provide support in terms of insight generation from the market, competitors and performance to assist with strategic direction.
- Assisting to create systems and structures to support the broader business.
- Consistently explore new opportunities to remain relevant and ahead of our competitors.
- Develop and execute CRM strategies to enhance customer satisfaction and loyalty based on a very specific target audience.
- Utilize the platform's full targeting and segmenting capabilities to create customized journeys and content.
- Identify and implement initiatives to acquire new customers and retain existing ones.
- Collaborate with marketing teams to create personalized and targeted campaigns.
- Development and coordinate an end-to-end, full funnel customer journey strategy for healthcare, direct-to-consumer and retail channels.
- Utilize analytics tools to generate insights and reports on customer behavior and engagement.
- Provide regular reporting on the performance of email campaigns and customer journeys.
- Provide insights and key learnings gained from the report.
- Provide clear next steps to ensure the optimal performance of these journeys.
- Analyze customer data to identify trends, preferences, and opportunities for improvement.
- Collaborate with marketing, sales, and customer service teams to leverage data for targeted campaigns and initiatives.
- Stay informed about industry trends and best practices in CRM.
- Identify opportunities for process improvement and optimization of CRM systems.
- Continuous AB testing and optimizations of journeys to deliver a high- performing and high-converting lead and customer nurture stream.
- Ensure content is updated according to the latest assets.
- Investigate other platforms to develop a more holistic journey with multiple touch points such as text campaigns and work with cross-functional teams to implement these additional touch points.
- Assist with overall digital marketing administration including finance requirements.
- Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
- Assist with the management of the CRM accounts and marketing tools related to CRM.
- Assist broader marketing team with general administrative tasks.
- Ensure that QMS guidelines are adhered to.
- Ensure that all supporting documents are kept to date.
- Ensure that all processes are kept relevant.
