Department: Data & Analytics
Expertise: Data
Location: Johannesburg, South Africa
Last Updated: ${ new Date('2023-10-23T07:05:52-04:00').toLocaleDateString() }
Who we are:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20, 000 strong in 90 markets around the world;our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
Who we're looking for:
The Senior Analytics Implementation Specialist will provide web analytics solutions and services to Wunderman Thompson Datas Tier one clients, enabling them to make informed, data driven interactive strategy and web development decisions.
The focus of this position is to use your advanced experience of the Adobe Digital Marketing Suite and Google Cloud Platforms to assist clients with the implementation, integration, and to provide insights into their web analytics solutions. This position has high levels of interaction with clients, their technical teams, agencies and or partners.
The position is for individuals that are web analytics specialists who are self-motivated, entrepreneurial and have the ability to hit the ground running due to their advanced knowledge of the Google and Adobe Digital Marketing Suite. The purpose of this position is to customize and provide solutions to clients exact business requirements and reporting needs, assist clients to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation, in essence enabling them to answer business questions timely and accurately.
What you'll be doing:
- Managing enterprise level implementation of web analytics tools which can include business requirement gathering, implementation, integration, custom JavaScript coding and advanced reporting.
- Define and implement the appropriate solutions and system architecture for web analytics that supports clients enterprise-wide business needs and key performance indicators.
- Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on website engagement and traffic patterns.
- Ability to think critically and make actionable recommendations to clients based on the business data needs: analyze data, interpret results and recommend actions to optimize marketing investments.
- Track and analyze web site performance, trends, click stream, paths and results of online marketing initiatives to provide data driven business intelligence, optimize media and campaign investments for clients.
- Support day-to-day management of clients analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards and analysis and work with clients internal teams to enhance as needed.
- Guide and promote web technology and the use of the web as a business channel, as well as articulate the benefits of an optimized web analytics solution to all levels of the clients organization.
- Create and deliver training on analytics and Data visualization.
- Data visualization design, development and implementation of Dashboards and custom reporting
- Provide ad-hoc insights to clients regarding both internal data and industry trends and news.
- Provide internal team knowledge sharing so as to grow data visualization and insights analysis capabilities.
- Keep up to date with technology roadmaps, enhancements and evolution.
- Educate Wunderman Thompson Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client portfolios.
- Heavy interaction and support on the phone with client employees all the way up to the VP level of Fortune 500 companies
- Minimum 5 years experience in web analytics and digital marketing
- Strong Client facing skills - responsive, results driven and dedicated to customer support
- Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects / responsibilities and small teams.
- Exposure to enterprise level clients and understanding of complex web ecosystems and best practices
- In-depth knowledge and understanding of various client websites, their business models and online marketing strategys
- Strong knowledge/experience of marketing analytics tools such as:
- Analytics Tools: Google Analytics/GA4/Adobe Analytics
- Tag Management Systems: GTM, Adobe Launch, Tealium
- Data Layers: functionality, definition, implementation
- Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
- Testing and Optimisation: Adobe Target, Optimize
- Google BigQuery
Wunderman Thompson isa WPPagency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, andInstagram.
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