The Department
The Country Management Department is responsible for all aspects of the business for their particular region(s). With the CRM team within the department responsible for optimising all stages of the customer lifecycle to ultimately retain the customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.
Purpose Of The Role
The CRM Executive is responsible for executing the CRM Strategy alongside their peers, with the ultimate aim of improved customer retention and therefore improved customer value. The role will be key in further expanding our Below The Line & Above The Line CRM offering in Canada, particularly looking for opportunities to test and learn. It will also involve collaborating with various internal stakeholders such as Gaming & Features, Country Management, Brand, Product and Creative. This role revolves around the optimal use of technology and data to improve the effectiveness and efficiencies of CRM campaigns.
Duties Include, But Not Limited To
- Managing campaigns with involvement in all aspects starting from planning, up until execution and then finally reporting.
- Being hands on with the Casino customer onboarding sequences to ensure new customers have the best possible experience in their early Betway lifecycle.
- Managing content creation with the help of the creative department.
- Ensuring the Betway websites are up to date and optimised, particular the mobile site.
- Troubleshooting of issues with automated comms and workflows.
- Managing a range of communication tools email, SMS, push notification, in-app messaging.
- Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance.
- Scheduling the communications calendar with stakeholders in the same regional team.
- Implement personalisation strategies based on a data driven approach.
- Managing the execution and delivery of new workflows around the full customer lifecycle.
- Manage a range of automated communications (SMS, email, On-Site messaging) within workflows.
- Continual tests to optimise all campaigns.
- Competitor analysis to better understand our positioning in the market.
Essential Criteria
- Verbal and written English
- Strong numerical & analytical skills
- A passion for CRM and data insights
- Project management and delivery focused
- Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders
- Experience in the Betting Industry
- Written French
- Exposure and good knowledge of a content management system and/or HTML
- Knowledge of casino game types
- Strong problem-solving skills in understanding and diagnosing solutions.
- Experience with excel in some capacity
- Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership & Accountability
- Initiating Action
- Resilience
- Team Orientation
- Integrity and Innovation
- Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
- Shortlisted candidates may need to complete an assessment.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
