- Degree or Diploma in Marketing, Advertising, Media or related (essential).
- +3 years experience in a digital account management role in digital marketing or advertising, preferably within a paid media agency or similar environment.
- Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. (essential)
- Demonstrated success in managing client relationships, with the ability to understand client goals and communicate effectively. (essential)
- Experience in budget management and financial analysis, including the generation of campaign cost estimates and overseeing invoicing processes.
- Effective communication skills, both written and verbal, with the ability to convey complex information clearly and build rapport with clients and internal teams. (essential)
- Proven track record of collaborating across different departments or teams to ensure seamless campaign execution and alignment with client objectives.
- Familiarity with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and maintain competitive advantage.
- Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
- Strong proficiency in MS Office (essential).
- Client Relationship Management: Act as the main point of contact for clients and external stakeholders, understanding their goals, needs, and challenges.
- Account Strategy Coordination: Serve as a strategic liaison between clients and the digital strategist, facilitating collaboration to develop comprehensive paid media strategies aligned with the client's business objectives.
- Budget Management: Manage client budgets effectively, ensuring maximum return on investment (ROI) and adherence to financial targets.
- Account Financial Management: Generate campaign cost estimates (CEs) and oversee the invoicing process, ensuring accuracy and timeliness in financial transactions.
- Reporting and Analysis: Generate regular performance reports, analyze data trends, and provide actionable insights to clients for informed decision-making.
- Client Communication: Maintain open and transparent communication with clients, providing updates, addressing concerns, and presenting strategic recommendations.
- Cross-Functional Collaboration: Collaborate with various teams such as creative, analytics, and campaign management to ensure seamless campaign execution and alignment with client objectives.
