Deloitte is a leading global provider of audit and audit and assurance, consulting, financial advisory, risk advisory, tax and related services. Our global network of member firms and related entities in more than 150 countries and territories (collectively, the Deloitte organization) serves four out of five Fortune Global 500 companies. Learn how Deloittes approximately 312, 000 people make an impact that matters at www.deloitte.com.
About The Division
It takes a high-powered network of internal support professionals to keep Deloitte going strong. The internal services function provides a wide variety of support services to our organisation and people.
As with all the functions in Deloitte, a core set of competencies is associated with each internal service area. An overall understanding of value-added client service, the experience to work in multifunctional and cross-border teams, strong business acumen, and the instinct to think and act globally are essential for advancement within Internal Client Services.
What impact will you make?
Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services, Deloitte is where youll find unrivalled opportunities to succeed and realize your full potential.
Job Description
Main Purpose of Job
To develop and implement the digital marketing strategy for the firm and centrally manages all digital marketing campaigns.
Key Performance Areas
Strategic Impact
- Supports own Service Area leadership in carrying out EXCO mandate.
- Builds professional relationships within service area to understand business needs in area/s of responsibility.
- Generates and implements innovative ideas and solutions within area of responsibility in collaboration with team members to enhance / renew service offerings.
- Develop a robust and well considered strategic digital marketing strategy, aligned with the relevant business strategy and objectives.
- Performs competitor research and analysis and provides regular updates to marketing team & internal stakeholders.
- Displays subject matter expertise and strategic insight in order to advise the business on best practice and strategies on how to meet objectives.
- Proactively provides innovative ideas and opportunities to the marketing teams to ensure that the firm is at the forefront of digital marketing. Create marketing strategy, give guidance to team
- Aligned to relevant growth/industry/service area strategy
- Incorporating market research to ensure differentiation.
- Create innovative solutions of approaching and owning the market.
- Incorporate client's heart of the issues to ensure client centricity.
- Understand Know Target persona (strategic support and relationship drive) be able to strategic advise to stakeholders on targeting.
- Good understanding of Platinum clients.
- Advisory of use of data (especially on retargeting/testing).
- Using of first second and third party data (working with Digital team on optimizing analytics).
- Crisis comms management for social media.
- Lead the Digital and Social media / oversee project/campaign/bold play.
- Enable team to drive projects, give steer and guidance where needed.
- Lead stakeholder engagement (and vendors where needed).
- Create framework/tool for project management.
- Keeping team up to date on Digital and social calendar.
- Give strategic advisory on content.
- Live coverage of bold play events.
- Drive Project tracker
- Member firm standards (Africa social leads)
- Lead social steerco for South Africa
- Digital Forum lead and drive team
- Technical: Sound knowledge of Sprinklr.
- Sound understanding of SEO and Search.
- Growth marketing through data analytics.
- Create best practise frameworks for insights reporting, linked to RRR (revenue relationships & reputation).
- Brand. Standard of execution.
- Internal Stakeholder feedback framework (i.e. 5 questions).
- Drive brand compliance on social media.
- Provides input into annual budget and forecasts.
- Monitors spend and track actuals against budget.
- Manages and communicates discrepancies to line manager timeously.
- Manages and monitors implementation of the digital marketing strategy for the firm.
- Performance Reporting: track and measure performance of all campaigns including channel effectiveness using adobe analytics, sprinkler and campaign reports from media agencies
- Using an online briefing form to manage the entire campaign briefing process between client and media agencies that will result in an approved media plan.
- Project manage the implementation of all paid media campaigns.
- Responsible to schedule all relevant organic content for the firm across all social media platform and develop weekly content plan with associated implementation calendar.
- Check content upon submission to ensure that all campaigns published on social media aligns to the agreed firms strategic themes.
- Check content upon submission to ensure adherence to firms marketing protocols and digital marketing guidelines.
- Support the brand communications (Executive office) team by posting global signature campaigns and advising on content of Africa signature campaigns.
- Social listening on key brand themes using the sprinkler platform and communicating opportunities for Deloitte to participate in trending online conversations.
- Track social influencers on brand themes using Sprinklr and reporting on opportunities for Deloitte to connect with them.
- Reputation management by raising any potential reputational issues for Deloitte Africa on social media to the brand communications team.
- Consistently complies with Deloitte brand and corporate identity guidelines and produces work of appropriate quality and compliance
- Responsible to check all content for brand compliance before scheduling any campaign.
Minimum Qualifications
- Bachelors Degree
- Postgraduate qualification (Digital Marketing)
- 2-5 years working experience within the relevant function.
- 3+ years at Senior Consultant level within the function
Required Responsibilities
- Organic Scheduling (through Sprinklr) + dealing with ad hoc requests
- Strategic guidance on posts.
- Advisory on campaigns
- One pager plans for larger campaigns (i.e. Super priorities)
- Bi-weekly show schedule of upcoming two weeks social schedule.
- Support and guidance on creating content.
- Work closely with email marketing and web team to bolster performance.
- Deliberate reporting and Analytics (linked to our Digital team requirements Greg Holtshousen)
- Engage & leverage digital forum (Lead the forum in project management capacity).
- Engage directly with Service Lines when necessitated
- Skilled in field with sound industry and business knowledge
- Demonstrated leadership skills
- Experienced in communication and implementation of strategy
- Proven ability to manage and execute projects
- Experienced in development and delivery of professional presentations
- Good report writing skills
- Good financial knowledge
- Positions self as trusted partner to the relevant team and proactively supports other members of team when required
- Excellent communication skills, both written and verbal
- Effective interpersonal and relationship building skills
- Good mentorship and coaching ability with desire to develop self and others
- Strong client delivery focus
- Adaptable, managing change and ambiguity with ease
- Focus on quality and risk
- Effective problem solving ability
- Excellent business acumen
Note: The list of tasks / duties and responsibilities contained in this document is not necessarily exhaustive. Deloitte may ask the employee to carry out additional duties or responsibilities, which may fall reasonably within the ambit of the role profile, depending on operational requirements.
At Deloitte, we want everyone to feel they can be themselves and to thrive at workin every country, in everything we do, every day. We aim to create a workplace where everyone is treated fairly and with respect, including reasonable accommodation for persons with disabilities. We seek to create and leverage our diverse workforce to build an inclusive environment across the African continent.
