Digital Marketing Analyst

Reporting to Marketing Manager

Role Purpose

Responsible for devising marketing campaigns to maintain a brand. Marketing professionals perform market research, strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness.

Key Outputs/Accountabilities

Gathering and analyzing marketing data

Implementing and testing the performance of various digital campaigns

Creating and presenting all digital platforms performance reports (internal/external)

Performing data visualization

Identifying digital marketing trends and developments

Analyzing customer behavior and key metrics

Examining keyword hits, search engine traffic, and other data on various digital platforms

Coordinating with the Digital Marketing Specialist to tweak campaigns for more effectiveness

Maintaining digital marketing schedules for various projects

Monitoring and conducting digital marketing activities as per the assigned budget

Optimizing website pages

Maintaining a detailed record of day-to-day digital marketing activities