Digital Art Director

Dentsu Creative Cape Town is on the lookout for a skilled and visionary Digital Art Director to join our team. The ideal candidate is a seasoned creative professional with a deep understanding of user-centered design, a sharp eye for detail, and a proven ability to craft visually compelling and vivid designs. Youll drive the end-to-end creative process, from conceptualization to final execution, ensuring every project aligns with client objectives and Dentsu's commitment to excellence.

As a Digital Art Director, you will collaborate with multidisciplinary teams, mentor emerging talent, and champion bold, forward-thinking ideas. If youre passionate about pushing creative boundaries in a fast-paced, dynamic environment, wed love to connect with you.

Job Description:

Key responsibilities:

Creative Conceptualization

Develop innovative and engaging concepts for social media and digital campaigns that align with the brands voice, objectives, and audience.
Collaborate with copywriters, strategists, and other creative team members to create cohesive campaign ideas.
Stay updated on current trends in social media, digital design, and pop culture to keep ideas fresh and relevant.

Design & Execution

Oversee the design and production of social media assets, including static posts, animated graphics, videos, and interactive content.
Ensure all designs maintain consistency with brand guidelines while pushing creative boundaries.
Create storyboards, wireframes, and prototypes for new social content formats.
Create digital interfaces and design elements (responsive websites, mobile, email campaigns and social media).
Research and prepare material in support of new design concepts and create working

Team Leadership

Lead and mentor junior designers, providing constructive feedback and fostering their professional growth.
Collaborate with other art directors and cross-functional teams, including copywriters, developers, and marketers to create cohesive campaign ideas

Strategic Planning

Partner with social media strategists to develop campaigns that meet KPIs and client objectives.
Analyze engagement metrics and user feedback to refine creative approaches and improve performance.

Client Interaction

Present concepts, designs, and campaign ideas to clients, articulating the creative vision and strategic thinking behind them.
Build strong relationships with clients by understanding their goals and delivering exceptional creative solutions.

Trend Analysis & Innovation

Keep abreast of emerging technologies and platforms in the social media space.
Experiment with new formats, styles, and tools to ensure content remains cutting-edge and competitive.

Project Management

Manage multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
Work closely with project managers to allocate resources and streamline workflows.

This role requires a balance of creativity, leadership, and strategic thinking to deliver compelling content

that drives engagement and achieves results.

Required skills:

University-level education in Graphic design or equivalent work experience.
At least 5 years experience working in a design studio or creative agency.
Previous involvement in the creation of desktop & mobile experiences.
Excellent Adobe Creative Suite Photoshop and Illustrator skills.
Ability to interpret and develop brand guidelines & design principles for online media.

Advantageous:

Experience with Figma, Sketch and Invision applications
Video editing and motion graphics knowledge with Adobe After Effects and Premiere Pro
Presentation design within Keynote and Powerpoint
Understanding of UI & UX best practices, taking a mobile-first approach.
Front-end web experience and strong understanding of HTML5, CSS3 and Wordpress
Good understanding of Responsive web design, Bootstrap and grid systems