Digital Editor

The ideal candidate has a passion for producing outstanding editorialised content on digital platforms. You will need to drive digital content proactively continually looking for opportunities to improve content across platforms and push the boundaries with world-class work.

Job Title:

Digital Editor

Job Description:

Key Responsibilities:

• Drive the content and social media strategy for a fashion and lifestyle client, alongside the digital strategist
• Be the custodian of quality content on digital platforms that include a website, mailers and social media
• Conceptualise monthly content and social media plans
• Oversee a small team to produce top-quality articles and social media posts that are in line with the brand tone and identity
• Brief and commission content (video, text, creative assets) to the internal content production team (copy and video/shoots)
• Drive digital best practice web and social media
• Work closely with respective print title editors to bring print content to life across digital relevant digital formats and channels
• Continually explore opportunities to grow followers, traffic, reach and engagement across all digital platforms
• Compile insightful monthly content and social media reports using Google Analytics and social media tools and apply learnings to the content strategy alongside the digital strategist
• Work closely with the advertising team for sponsored content opportunities wherever possible and necessary
• Liaise with the performance teams, looking for synergies and improving content performance regularly
• Work with the Traffic Manager to ensure a smooth production process
• Liaise with the client regarding approvals and content plans in conjunction with the print team, Traffic Manager and client service team
• Oversee the Community Managers work
• Stay ahead of industry standards and trends and frequently bring new ideas to the table

Minimum Requirements:

• A degree or diploma in journalism, copy writing or a related field
• At least 5 years experience working as a Digital Editor (or similar role) in a publishing or agency environment
• A portfolio of written work that is representative of your writing skills
• Excellent command of the English language
• A deep knowledge of digital platforms and how to deliver content in the right format and with the right messaging
• A broad general knowledge and an ability to take trending topics and distil them into conversational, relevant content for audiences
• A love for the digital and social-media space
• A clear, concise written and verbal communication skill
• A working knowledge of a content management systems, Google Analytics and SEO
• The ability to work well in a small team that includes print specialists, creatives, social media experts and performance specialists to deliver on brand objectives
• A positive attitude, energetic approach and a high level of self-motivation

The ability to prioritise work, work under pressure and meet tight deadlines

Location:

Cape Town

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent