Digital Marketing Experience Manager
Job Description
So, who are we?
Were IG Group. No, not Instagram though we're a pretty big deal ourselves. Were a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? Weve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400, 000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and lets innovate together!
Your role in the team
Along with the Head of Digital Marketing Experience, the Digital Marketing Experience managers role is to cultivate and optimise marketing opportunities across a users digital journey with IG, streamlining and expanding the ambitious individuals pursuit for financial freedom.
The teams goals are to ensure Marketings strategy and impact has touchpoints where relevant along user journey, in order to:
- Optimise conversion (account opening, funding, first trade)
- Maximise opportunity to increase trading volume, cross/up-sell.
- Improve and uphold brand perception, by living the brand and upholding our values and principles.
They will also play a key role in crossing siloes and building partnerships between multiple environments, platforms and teams.
What Youll Do
Striving for:
- Streamlined end-to-end digital marketing journey
- Brand consistency and application
- Increased conversions and trading volumes
- Maximised user engagement
- Generally supporting business strategy
- Increased user satisfaction and engagement
- Improve brand perception
- Conversion rates (account opening, funding, first trade)
- First 30 days/reduced churn
- Product diversification/hybrid takeup
- Increased long-term retention
- Senior Marketing Leadership
- Regional product owners
- Regional marketeers
- Channels (SEO, social, paid media, PPC, partnerships, CRO and CRM)
- ECM product verticals
- UX
- Creative and global operations (LMO, web design, copy)
- Brand
Youre curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. Youre also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
We dont fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, lets raise the bar together.
What Youll Need For This Role
- A proactive individual, who identifies areas of opportunity rather than only reacting to requests for support.
- A confident and effective communicator, who is able to express ideas clearly and concisely, and is able to push back to stakeholders when necessary.
- A multi-tasker with the ability to oversee and juggle work for multiple projects at the same time, good project management and coordination skills.
- A delivery-conscious and flexible worker, used to changing priorities, with ability to work to tight deadlines.
- An independent thinker who is able to step back from obvious or easy solutions and explore other options that may be more suitable.
- A digital professional with a passion for orchestrating content to achieve the most for the business, and with primary consideration for the user and their journey.
- A keen collaborator, with the ability to form working relationships quickly, both within the immediate team and across the organisation
- A digital thinker, with a passion for keeping abreast of new trends, technologies and techniques.
- Someone with an appreciation of and interest in the dynamics of the world of financial markets
- Analytical, data-drive and commercially aware with the ability to use various inputs to strategise and plan.
- An understanding and interest in Client Experience and experienced in creating end-to-end journey maps and thinking.
When you join IG Group, we want you to have more than a job we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, well support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the worlds best trading experience. Wed love to have you along for the ride.
The Perks
It really is more than a job. Well recognise your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off the list goes on.
You will also get an attractive selection of benefits working with IG, including:
- Flexible working hours and work-from-home opportunities
- Performance-related bonuses
- Pension, insurance and medical contribution
- Career-focused in-class and online training including unlimited access to LinkedIn Learning platform.
- Contribution to gym memberships and more
- A day off on your birthday
- Two days volunteering leave per year
We follow a hybrid working model; we reckon its the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, youll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favourite thing is about working at IG, and youll hear an echo of our culture! Thats because you can come to work as your authentic self. The things that make you, you like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity can bring a fresh perspective or new skill to our business.
Thats why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.
So, if youre keen to connect with our values, and lead the charge on innovation, you know what to do.
Apply now!
Number of openings
1
