Key Responsibilities:
- Traffic Management:
- Responsible for updating our Traffic Management Systems and allocating work to the appropriate team members, considering each member's skills to assign tasks effectively.
- This role also involves managing the expectations of both internal and external stakeholders and ensuring the timely delivery of work.
- Additionally, conducting internal reviews of work before submission to stakeholders is crucial to maintain a high-quality standard.
- Content Creation:
- Develop SEO-friendly content for the company's website and social media pages.
- Email Marketing Management:
- Develop and execute email marketing campaigns, track performance, and optimise for better engagement and conversion.
- Market Research:
- Conduct surveys, questionnaires, and analyse audiences to understand market trends and consumer feedback.
- E-Commerce Management:
- Collaborate with the E-Commerce team to oversee the development of assets for our latest products and offerings, as well as managing the briefs and tracking documents associated with these projects.
- Administrative Support:
- Assist with updating databases, spreadsheets, and scheduling marketing activities.
- Brand Representation:
- Ensure the brand's image and tone are consistently and accurately represented across all platforms.
- This includes liaising with our social media, Web Design, Graphic Design, and Content Creation teams.
- Marketing:
- Assist in diverse marketing opportunities, including print media and events, and contribute to effective brand management.
- Reporting:
- Track and analyse online marketing metrics.
- Event Participation:
- Execute and attend marketing events and training sessions.
- Networking and Communication:
- Engage with clients, affiliate partners, and conduct market research.
- Experience in a digital marketing role, either full-time or part-time.
- Knowledge of current market trends and social media marketing techniques.
- Strong computer skills and familiarity with Microsoft Office, social media platforms and email marketing tools.
- Excellent communication, organizational, and networking skills.
- Ability to multi-task and meet strict deadlines.
- Ability to follow instructions and work independently on projects.
- Ability to work under pressure.
- Degree or certificates in marketing, business, or related field advantageous.