Digital Marketing Specialist

Driving force behind the digital marketing strategy of AFGRI equipment. To improve search results, to promote AFGRI Equipment as a brand via social media. To create current and industry-validated content.

• The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Requirements
REQUIRED MINIMUM EDUCATION/TRAINING

• Grade 12
• Relevant tertiary qualification in Marketing / Digital Marketing

REQUIRED MINIMUM WORK EXPERIENCE

• 3 years of business, digital sales and marketing experience
• Solid experience in digital marketing tools Google Adwords, Meta, Mailchimp, WordPress
• Strong Experience in PPC, SEO and Campaign setup

KEY PERFORMANCE AREAS

• Drive digital marketing strategy as well as the digital marketing of key supplier accounts
• Build brand awareness and allegiance
• Develop marketing initiatives
• Ensure the accuracy of all posts and communication
• Build and maintain client database portfolios
• Liaise with the Marketing Manager on trends/ideas/market changes as well as with key suppliers to combine marketing efforts
• Keep track of all activities and report on efficiency
• Report monthly on all business activities

TECHNICAL KNOWLEDGE/ COMPETENCIES

• Increase conversion and increase generated leads
• Optimise digital marketing spend
• Understanding of Agricultural and Construction Equipment
• Good verbal expression/communication
• Great Copywriting skills
• Internal Marketing activities

BEHAVIOURAL COMPETENCIES

• Willingness to travel
• Creative thinking
• Networking
• Listening
• Excellent interpersonal skills
• Willingness to learn

Closing date: 27 October 203

Please note that correspondence will be limited to shortlisted candidates only. Applicants who have not heard from us within 30 days of the closing date may assume that their applications have been unsuccessful and are hereby thanked for their interest. The filling of these positions will be aligned to AFGRI's Employment Equity Policy

Applicants are informed that in order to consider any application for employment, we will have to process your personal information.

A law, known as the Protection of Personal Information Act, 4 of 2013 (POPIA) provides that when one processes anothers personal information, such collection, retention, dissemination and use of that persons personal information must be done in a lawful and transparent manner.

In order to give effect to this right, we are under a duty to provide you with a number of details pertaining to the processing of your personal information. These details are housed under the HR Processing Notice, which can be accessed and viewed on the AFGRI Group website, https://www.agh.co.za/which HR Processing Notice we request you kindly download and read.