Senior Digital Marketing Specialist

Division

Commercial

Department

Marketing OTC

Employment Type

Permanent

Job Purpose

The Senior Digital Marketing Specialist is an omnichannel marketer, with a strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution. The Senior Digital Marketing Specialist works closely with the OTC Marketing team, supporting teams (such as internal agency), and vendors to launch campaigns on time and in budget. The Senior Digital Marketing Specialist is responsible for planning and executing (with assistance from the OTC Digital Associate) all digital marketing, including SEO/SEM, marketing database, e-mail, social media, search, and display advertising campaigns.

Assistance to the Lead: OTC Digital in creating daily content, managing and maintaining social media marketing platforms, SEO implementation as well as new digital platform research. Managing and collating analytics from various sources, creating reports for teams to review and liaising with internal teams and agencies on various digital outputs.

Key Accountabilities 1A

I. Management of portfolio of OTC Digital Brand Strategy

• Planning, implementation, and execution of digital marketing strategies within the OTC portfolio.
• In collaboration with the relevant Marketing and Product Managers, design, implementation, and measurement of digital media strategy to drive sales & increase market penetration.
• Responsible for management of all web and mobile assets.

Key Accountabilities 1B

• Responsible for the OTC websites through:
• Overall site design (look & feel)
• Site architecture and working structure
• Google Analytics
• SEO goal setting and SEO tools
• Development, implementation, and management of site content strategy
• Management of inbound and outbound website marketing traffic using CRM tools deployed by the company at the time
• Management of PPC, Google AdWords, and paid for digital advertising.
• Interpretation of advanced analytics & strategic reporting to the executive

Key Accountabilities 1C

• Manage the below via agencies or internal teams:
• All e-commerce assets
• All social media assets
• ORM
• SEO

Key Accountabilities 1D

• Responsible for digital medical campaigns by:
• Creating and managing Google PPC campaigns to drive sales.
• Management of Social Media advertising budgets & analysing data, and up-scaling successes.
• Using the following Social Media platforms: - Facebook, Twitter, TikTok, YouTube & Instagram.
• Search Engine Optimization (SEO) and evolution of Ciplas capabilities in the then current digital landscape.
• Defying and building of SEO strategies based on keywords as they relate to the Cipla brands, as well as the individual products.
• Understanding of Google Algorithm to predict changes and adjust SEO campaigns accordingly.
• Understanding and calculate social media ROI, with a knack for scaling up successes and suggesting future trends.

Key Accountabilities 1E

• Responsible for eMail marketing campaigns through:
• Concept and detail content design.
• Target audience definition and categorization.
• Mobile Media
• Understanding mobile media concepts and capabilities.
• Planning, design implementation of mobile media campaigns.

Key Accountabilities 1F

• Online crisis control and specific experience in dealing with site hacks or social media security breaches.
• Social Media
• Responsible for high-level design, implementation and management of a social media strategy in order to facilitate and support:
• Online marketing of the brand and specific product launches or ad hoc product focus.
• Social media trends.
• Mobile marketing & sales platforms.
• Use and interpretation of information from Social Media analytic tools.

Key Accountabilities 2

II. Community management

• Community management and content management on various social and digital platforms

III. Managing the OTC digital marketing analytics and scorecard

• Monthly and weekly reporting from platforms based on always-on performance and campaigns
• Compilation of trackable scorecard on platform accessible to management
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints

IV. Analysis and identification of digital trends optimising customer experience

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Monitor and share digital trends across the division and optimise spend and performance based on insights
• Instrument conversion points and optimise user funnels

Education Qualification

Marketing or Digital Marketing qualification Higher Diploma or Degree

Relevant Work Experience

• Minimum 3-year experience in digital brand management / social media marketing essential. Experience in e-commerce and information systems sphere is beneficial.
• Previous experience or knowledge of pharmaceuticals would be beneficial

Competencies/Skills

Job Location

Cape Town (Bellville Head Office)

EE Requirement

Cipla is an Employment Equity employer and this position will be filled based on our Employment Equity Plan