Digital Marketing Specialist

Content that connects. Tech that empowers. An opportunity to apply your digital marketing skills across several flagship client brands. If that sounds like #CareerGoals to you, and youre an experienced and dynamic Digital Marketer and Content Producer with a flair for writing, then read on.

New Media is looking for a Digital Marketing Specialist to join our award-winning content marketing team.

What The Job Entails

You would work within our client-facing team crafting digital content marketing strategies for specific clients, producing content for clients and taking the lead on social media management, paid media, and SEO. This is a multi-faceted role that calls for brainstorming content ideas and writing engaging copy for social media, as well as an award-winning online blog. As part of the role, you will also have the opportunity to take ownership of the content we create for one of our internal client accounts within the Media24 stable.

Your Key Responsibilities Will Include

• Content strategy and creation: Work closely with our editorial team to write compelling content for various digital channels.
• Social media management: Develop, execute, and manage social media strategies, creating engaging and compelling content, and monitoring performance metrics. You will take ownership of social media schedules as per the content plan for best performance.
• Paid media: Plan, implement, and optimise paid advertising campaigns on platforms such as LinkedIn, Facebook, Instagram, and more to drive conversions and ROI.
• SEO optimisation: Idea generation and content planning with SEO at the forefront. Support the editorial team with a monthly keywords report to inform strategic content planning.
• Client communication: Build strong relationships with clients, serving as the main point of contact. Understand their objectives, provide regular updates, and offer strategic recommendations.
• Staying current: Keep up to date with industry trends, best practices, and emerging technologies to ensure our teams and clients stay ahead in the digital landscape.

What should you have?

• Four to five years experience in a digital marketing role within a content marketing or similar agency environment.
• A relevant tertiary qualification.
• A deep understanding of how to connect with audiences on META platforms, as well as LinkedIn and YouTube and how to craft and promote content for the best results.
• SEO experience.
• Experience in delivering digital marketing solutions to clients.
• Experience with medical or healthcare content would be advantageous
• An enthusiasm for podcasts and a podcasting voice would be a big plus.

But why work with us?

New Media is a world-class content marketing and digital solutions agency with a reputation for powerful storytelling. We build emotional connections between brands and their audiences. And thanks to our innovative tech, the compelling content we create is strategic, measurable and a proven return on investment.

Our people are Purple People, and theyre at the heart of everything we do. Thats why we strive to create a flexible and balanced environment where New Medians can show up, team up, speak up and, ultimately, level up. This is a real opportunity for you to unlock your own purpleness and do something great every day.

If this sounds like a role you can thrive in, then apply today!

Given the employment equity policy of New Media, preference will be given to suitable candidates from the designated groups.