Digital Marketing Specialist | B2B

Your expertise as a highly skilled Digital Marketing Specialist with experience in B2B SaaS is sought after. Ideally, you have worked with/had exposure working with the US market.The opportunity to join this business is a truly exciting one for a seasoned, self-motivated professional serious about growth in their next role. You will be responsible for developing and executing marketing campaigns and initiatives that drive demand and increase lead generation.

To be considered for this performance focused role, you will need a proven track record and demonstrable history (by way of examples of your work) in leading and executing successful multi-channel digital marketing campaigns. Your thorough knowledge in leveraging email, social media, content marketing and SEO in the B2B SaaS industry is imperative.

Key competencies:

Actively brainstorm and propose innovative ideas for inbound and outbound marketing campaigns to grow customer acquisition.

Collaborate with other departments to create cohesive marketing campaigns.

Measure and report on the effectiveness of their digital marketing campaigns against agreed key performance indicators (KPIs), using metrics such as website traffic, leads, and conversions etc.

Ad-hoc marketing, sales, and partnership support.

Search Engine Optimisation (SEO) and email marketing with experience in content and social media marketing.

Develop and implement comprehensive digital marketing strategies that drive demand, high quality leads, and website traffic.

Research and identify target audiences and personas and create effective strategies to reach them.

Successfully inform, attract, engage, guide, nurture, and convert prospects via digital marketing initiatives.

SEO:

Work with marketing agency to conduct keyword research and analysis to improve lead-generating content and improve search rankings.

Monitor, identify keyword gaps, and benchmark against competitors performance and drive improvements.

Drive organic traffic, generate marketing-qualified leads, and increase conversions through targeted SEO, engaging content, and optimised user experiences.

Optimise on-page elements such as meta tags, headers, URLs, and images.

Track and analyse website performance and SEO metrics.

Email Marketing:

Develop and execute email marketing campaigns to engage and nurture leads through the sales funnel.

Create compelling email content, including newsletters, webinar and event promotions, and automated drip campaigns focused on lead conversion.

Monitor and analyse email campaign performance metrics and optimize for higher open rates, click-through rates, replies, and conversions.

Set up and optimise nurture campaigns in HubSpot to maintain engagement and guide leads through the sales process.

Knowledge of and compliance with email marketing regulations.

Content:

Create high-quality content, digital assets and a content calendar that attracts a qualified audience, drives traffic, engagement, and leads (including blog posts, whitepapers, eBooks, reports, landing / web pages, infographics, etc.).

Manage and grow presence on social media platforms by creating and curating engaging content.

Requirements

5 + years of experience working as a Digital Marketing Specialist with demonstrated success in developing and executing lead and revenue-generating campaigns.
Analytical and data-driven
Self-motivated and mature
Results-driven
Creative thinker
Excellent communication and interpersonal skills
Problem solver with attention to detail
Driven and organised
Efficient and effective in working to meet deadlines
Solid multi-tasker
Previous remote work experience
Experience working in the US market

Required Core Competencies

SEO
Email marketing
Clear, engaging, SEO-friendly content creation skills.
HubSpot certified
Proficient in Marketing and Sales automation and attribution, reporting and analytics.
Social media experience
Proficient in conversion rate optimisation and best practices

Preferred Digital knowledge