Digital Marketing Specialist – Johannesburg

Marsh has a fantastic opportunity for a Digital Marketing Specialist to join our team in the Johannesburg office.

You will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). Responsibilities will include helping shape our global digital marketing strategy and in Country / Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve outside-in user journeys and experience.

This is the perfect role for an experienced Digital Marketing Specialist looking to join an established market leading insurance broker.

This is a full time role and you must be able to attend the office a minimum of 3 days a week.

What can you expect?

• An opportunity to join an established and client focused team
• Full on the job training
• A platform to build on existing knowledge and an opportunity to learn new skills in a continuous improvement environment
• To build and maintain an excellent rapport with our clients, providers and colleagues across the Group

What you will be rewarded with?

• An international well-established company with a strong brand and strong results to match;
• Attractive benefits coverage, outstanding learning and mentoring programs, and internal mobility opportunities;
• Opportunity to make the difference and work on both local & regional projects;
• Stable employment and hybrid working model (3 compulsory days on-site)

We will rely on you to:

• Partner with CoE, drive SEO performance inc. on content development, core web vitals, etc.
• Manage overall site health inc. SEO, tags, cookie consent, accessibility, etc. and overall local execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
• Be responsible for marketing automation emails, social media posts and updating websites (new landing pages)
• Coach/educate marketing teams on best practices to influence digital campaign planning and online experiences.
• Use strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing).

What you need to have:

• Several years of related experience.
• Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc.
• Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.
• Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to CoE initiatives.

What makes you stand out?

• Experience with HTML and CSS is an asset.
• Experience in international websites management and Martech is a plus.
• Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to CoE initiatives.
• Excellent communications skills - English and local language verbal and written.

Marsh is the worlds leading insurance broker and risk advisor. With more than 45, 000 colleagues advising clients in over 130 countries, Marsh serves commercial and individual clients with data-driven risk solutions and advisory services. Marsh is a business of Marsh McLennan (NYSE: MMC), the worlds leading professional services firm in the areas of risk, strategy and people. With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. For more information, visit marsh.com, and follow us on LinkedIn and X.

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